Ghana’s number one selling beer continues on the path of product quality and innovation whilst remaining true to its desire of bringing people together with the “One Ghana One CLUB” campaign and national promotion which launched on 21 October 2019.
The “One Ghana, One CLUB” campaign highlights CLUB’s position as the preserver and protector of Ghanaian culture and friendships whilst promoting the spirit of togetherness to celebrate the two things we have always cherished across generations; Ghana and CLUB Premium Lager, which has been Our Pride since 1931.
To share in this celebration with Charlies, CLUB Beer, will spark this all-exciting patriotic campaign and promotion with an experiential launch at the Black Star Square, an iconic landmark in Ghana’s history which resonates with the milestone of a new, modern and refreshed label design also to be unveiled at the same event. The new label features the colours of the Ghana flag bordered by gold, resting on an intricate pattern delivering its rich colours that signify the coming together of elements to celebrate and highlight Ghanaian passion, quality and craftsmanship. Our refreshed packaging is also a dedication to young vibrant Ghanaians, proud of their roots and looking to the future whilst anchored in their desire to spending more enriching times with their friends.
The nationwide promotion which continues until 31 December 2019, will give away more than One Million Ghana Cedis (GHS1,000,000.00) in prizes. Consumers stand the chance of winning airtime, mobile money and an ultimate weekly prize of Five Thousand Ghana Cedis (GHS5,000.00) when they text the 8-digit code under the crown of any CLUB 625ml (Large) bottle to shortcode 1931. The text to shortcode 1931 is free across all networks. As is tradition, an image of a bottle of beer under the crown qualifies a consumer to a free CLUB Beer instantly.
“CLUB Beer through this campaign, highlights its position as a national treasure” said Shaun Raposo, Country Director of Accra Brewery Limited.
“CLUB Beer is both unique and ever-present at the same time. It is the perfect social complement to many of life’s occasions – an ever-present friend across generations and occasions. ‘One Ghana One CLUB’ reminds us of the things we are most passionate about: Ghana and CLUB” said Ewurafua Addo-Atuah, Marketing Head of Accra Brewery Limited.
The campaign and national promotion will also be used to crown all of CLUB’s activations over the year from Original Ghana Festivals, CLUB Live and the novel CLUB 5on5 football tournament, which brought Charlies across Ghana together with the winning teams representing Ghana at the continental games in Tanzania.