Instagram is a great social network for increasing your visibility and boosting brand awareness. However, creating a cohesive and authentic Instagram feed that continues to attract people’s attention and grows organically is not an easy task.
In this article, we’re reviewing 7 Instagram do’s and don’ts for businesses that will help you get the most out of Instagram.
A good Instagram growth service will help you increase the number of real followers and get you more engagement. However, not all tools are created equal, so be careful when choosing which one you are going to use.
For example, the growth service Ingramer uses automation to save time while growing your account, which is risky because you could end up banned from the platform. Do some research and look for a service with a reliable growth strategy that will help you grow the number of followers safely and 100% organically.
2. Do Engage With Your Followers
Engaging with your followers and generating conversation is very important. Ask your followers questions; let them decide on new product colors, or tell you what your next e-book should be about.
Comment and like on other people’s content, get involved in conversations, reply to comments on your posts, and encourage people to share your content. You should also join industry chat by joining conversations that relate to your brand and following relevant hashtags.
3. Do Establish a Signature Look
Creating a signature look for your Instagram account takes time but works great when it comes to attracting people to your posts and boosting engagement levels.
Your Instagram photos and colouring should reflect your brand’s overall tone. Think about how you want your page to look visually and use a consistent colour scheme so that people can instantly get a feel of your brand once they land on your profile. Finally, don’t forget to consistently use filters and presets that represent your brand.
4. Do Pay Attention to Your Bio
Your bio is the first thing people will see when they arrive on your Instagram profile, but also the only place for links. For this reason, you need to leverage it. When you have a new product or service, landing page, or blog post to promote, place the link in your bio to send people directly there.
In addition, when you’re sharing posts on your feed, use a CTA to let your followers know what you are promoting in your bio. This can be an excellent way to attract more traffic to your website.
5. Don’t Post for the Sake of It
Just like with other social networks, overposting will only annoy your followers. Keep it up to three posts per day, unless your followers seem to react better to a bigger number of posts.
Also, never post content that’s irrelevant just for the sake of posting. Context is key, so be sure your posts are related to your audience’s interests, as well as to your brand’s purpose. If you are struggling with content production, consider adjusting your posting pace so that it suits your business.
6. Don’t Forget to Leverage Instagram Stories
Instagram Stories are not only fun but are also an essential part of your IG content plan. While your feed should be more curated, you can allow yourself to go a little wild in your Stories.
Additionally, Instagram Stories provide many opportunities to streamline your sales. For instance, the swipe-up option allows you to direct your followers from a Story directly to a specific product page on your eCommerce site.
7. Don’t Forget to Track Your Progress
Just like every other aspect of digital marketing, you need to measure the results of your Instagram marketing plan. When developing your strategy, the first should be to set clear objectives and determine which metrics allow you to track your progress.
Knowing what areas to track can be tricky. For example, if your goal is to increase your following and boost brand awareness, you should focus on measuring the number of daily followers, mentions, and shares. If, on the other hand, your objective is to improve engagement, you should be tracking comments and likes.
When it comes to Instagram for business accounts, there are many do’s and don’ts. The ultimate hack for success is to be consistent in your Instagram strategy and always keep an eye out for new ways of improvement.