Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider has announced that London-based, Nigerian musician-artist, NISSI OGULU, has launched ‘Jigsaw Tribe.’ The exclusive NFT For Good collection was made available on the Binance NFT marketplace in collaboration with Binance Charity on May 30, 2022.
The digital art series features a collection of unique pieces exploring the musical heritage of Africa through ancient yet animated instruments, ‘Jigsaw Tribe’. It explores the different facets of life and music, each represented as a puzzle piece.
“With ‘Jigsaw Tribe’, my intention is to take you across the continent to discover hand-crafted musical instruments, in all their colourful glory, that may not be known to the rest of the world. The pieces also reflect the music tradition of Africa, with its amazing sounds, in a hyper-contemporary and animated artistic expression,” says Nissi.
This NFT collection comprises of NFTs with various rarity levels and pricing, added value utilities include invitations to live events and art exhibitions to concessions on signed & printed digital art pieces and whitelisting privileges to future NFT drops.
The exclusive artwork series will be sold in a premium auction on the Binance NFT Marketplace between May 30th and June 20th, 2022. This is the latest collaboration for Binance Charity’s NFT For Good Campaign, an initiative that enables world-renowned creators to convert their art and creativity into meaningful global action targeting social and humanitarian issues. As part of this, a percentage of proceeds will go to The Reach, an Ogulu family initiative that provides 6000 meals a month for underprivileged people in Nigeria along with other ad hoc community initiatives.
“Binance Charity’s NFT for Good initiative connects creators, their art, and their cause. Jigsaw Tribe is yet another exciting example of this and it’s beautiful to see the series merging tradition and technology. Having spent many years working in Africa, the region, the people and their culture hold a special place in my heart. I’m thrilled we’re able to collaborate with Nissi in a homage to her heritage.” said Helen Hai, Executive VP of Binance and Head of Binance Charity.
Born in Port Harcourt, Nigeria, into a highly creative family, Nissi’s older brother is Burna Boy (dubbed ‘the African Giant’) and her grandfather is Benson Idonije who was an Afrobeat legend and Fela Kuti’s manager. She credits entertainment business mogul, Bose Ogulu, her mother, who she describes as a “powerhouse”, for her and her sibling’s flair for creativity and innovative thinking. Her sister, Ronami, is also a genius in the world of fashion and creative strategy.
As an artist, Nissi has worked with a variety of mediums but found her niche in the world of fine art with her unconventional, contemporarily driven style of paintings and artistic innovative design. She has further expanded her deep involvement in the digital realm with her founding of Creele Animation Studios, which creates black and African content with storytelling through animation, music, the metaverse and games.
“What excites me is the fact that African music and culture are finally getting the renown and success they so richly deserve as being integral to global music and creativity. So, the collection is my artistic take on bringing the continent’s vibrant music tradition and all-around creative brilliance to the world, this time in an animated way,” says Nissi.