The Chartered Institute of Marketing Ghana (CIMG) is set to award marketing excellence for the 35th year as it has launched the 35th Annual CIMG awards.

This year’s award is to be under the theme: “Harnessing the Power of AI as a Transformative Tool for Marketers.”, believed to reflect current global trends, and the ways businesses are embracing new technology.

CIMG Vice President and chairman of the awards planning and selection committee, Mr. Theodore Osae reveals the awards will cover 6 main areas and special non-competitive awards for entities with positive contribution to the nation.

“The Awards cover 6 major competitive areas: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations. There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.”, he disclosed at the launch.

CIMG President, Dr. Daniel Kasser-Tee on his part asserted that the awards are a renewal of CIMG’s commitment to promoting outstanding marketing performance.

“We organise these awards annually to among other things, create awareness about the relevance of marketing for running successful businesses, promote higher standards for marketing performance and to also champion the interests of consumers. We, therefore, seize this opportune time to renew our commitment to recognizing and promoting outstanding marketing performance in Ghana.”, he noted.

Dr. Kasser-Tee adds that the award must encourage marketing practitioners to promote rights of the Ghanaian consumer.

“Let me end by encouraging marketing practitioners and businesses to continue championing the spirit of innovation, creativity, and excellence in marketing as we work together to promote the interest and rights of the Ghanaian consumer.”, he concluded.

Meanwhile, CIMG has also used the opportunity to unveil the 2023 Ghana Regional brand index.

Launching the publication, CIMG President, Dr. Kasser-Tee says the report emphasizes the importance of research in promoting the country’s regional brands.

“This pioneering project is a testament to our relentless pursuit of excellence and the importance we attach to leveraging research to promote our regional brands as a means to the bigger agenda of marketing Ghana as a corporate brand. The Coffee Table Publication we launch today encapsulates the rich diversity, vibrancy, and potentials of each of the 16 regional brands in Ghana.”, he noted.

“It is imperative for each region to embark on a journey of deliberate and strategic communications to champion and promote their virtues as they strive to build resilient brand identity. This entails balancing tradition with modernism and innovation to create the needed excitement around their brands—a delicate mix that will help define the essence of each regional brand”, he further added.

Deputy CEO of the Ghana Tourism Authority, GTA Ben Anane Nsiah, expressed his believe believed that the research would be very beneficial to the tourism industry.

“We are happy for the detailed technical scientific report that is made and we are happy about the consistency, quality and reputation of the national marketing excellence award. We would like to congratulate the CIMG for this very good output and we are happy that we can rely on them to make our work data driven because what they are doing really helps our job, helps tourism and ultimately helps the country”, he said.

On his part, representative for the Minister for Arts, Tourism and Culture, Geoffrey Tamakloe laid emphasis on the importance of the regional brand index, elaborating how the data driven publication will aid policy making in the tourism industry and help pool investment for the tourism industry.

“With detailed Information on each regions assets and potentials, investors can make informed decisions about where to locate their resources leading to mutual beneficial partnership and sustainable development. The launch of the regional brand index report is a significant milestone in our dealings towards achieving a well balance and prosperous Ghana”, he asserted.

The regional brand index report is aimed at unearthing and highlighting the economic and tourism potentials of each of the sixteen (16) regional brands in Ghana. It is also to among other things, complement and reinvigorate government’s original Brand Ghana agenda, and to contribute to giving meaning to Ghana’s “Year of Return” and “Beyond The Return” programmes.

Source: Ghana/ Kojo