It has become evident that data is very essential in the development of our planet as we need data to be able to derive information and to help inform our decisions as humans, but is data alone enough?
In this article, I would introduce you to a Ghanaian-owned start-up in the USA known as Datatics, which is set to save Ghana and Africa at large with solutions that transform data into actionable insights.
We cannot deny the power of data as a big game changer, and the significant role it has played and continues to play in all modern industries across the globe.
Datatics is a start-up company that deals with big data. Based in the USA currently, the company started two (2) years ago and it is changing the face of businesses.
Big data looks complex for most people and often, people misinterpret “Big Data” as plenty of data, and it is understandable to think that way.
Big data is extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.
When I heard about Datatics and their intention to invade Ghana and Africa at large, I became even more curious about what exactly they can do with their company to help the economy of Ghana.
I had a lengthy chat with the company’s CEO, Koffi Dossou, and he revealed to me how, as a country, we have not been able to exploit the full worth of our data sources in order to increase the economic wellbeing of our country.
“Ghana experiences a huge problem in decision making and quality of output. Productivity is impacted due to unharnessed wealth of data and that is where our company, Datatics, comes in as a disruptive force to tackle Ghana’s big data problems and help create intelligent and invaluable solutions,” Koffi told me.
Big Data is a growing market, and today, more data is available but underutilized, especially in Africa and Ghana. Datatics is here to change Ghana’s data underutilization problems and economy by using technology to improve the way of thinking and decision making.
In Ghana today, data is perceived as a challenge by organizations and continues to slow down decision making, presenting barriers to business solutions. Companies in Ghana have been thinking about the potential of big data but are still struggling to implement the best available big data and advanced analytics tools to stay up to date in the global market.
When you look at the various government institutions in the country, you would realise that there is a peculiar problem that they all face. Most of them do not have any data sources to first understand what they are doing and therefore do not know which steps to take.
For those who have some sort of data, they have not been able to harness its full potentials and that is where the challenge lies. The same is true for most companies in the country. We are stuck behind in growth and development when it comes to the use of big data, but Datatics can resolve all of these.
Datatics as a company has a mission to help shape Ghana’s economy by improving productivity and ROI, and is therefore advocating for the use of Big Data to unearth actionable insights. In the process of achieving this, they seek to employ the educated youth of Ghana and to contribute to the economy.
It is exciting to know that some Ghanaians in the diaspora have been able to set up such a powerful company with the mission of helping solve the many problems across all industries in Ghana, which would, in the long run, increase productivity and grow the economy.
I would follow the trail of Datatics and bring you more updates on them, but for anyone who is interested in learning more about the company and getting in touch with the team, click here to visit their website now.