Pinamang Cosmetic, a leading cosmetic brand in Ghana has been adjudged the best cosmetic brand in Africa at the 2nd Edition of Women’s Choice Awards Africa held on Saturday 16th October 2020 in Accra.

The Women’s Choice Awards Africa is an initiative produced by Global Ovations Limited aimed at honouring women and men who passionately advocate for the empowerment of girls and women, work to inspire and help solve problems facing women and girls through creative solutions.

With many years of experience in selling cosmetics, Pinamang cosmetics, a UK-based Ghanaian own company decided to produce a range of skin products after identifying the African woman’s skin need for brighter, smoother and healthy skin.

The journey started when the CEO gleaned from Africa the increasing menace of bleaching resulting in skin cancers among many African women due to the use of bleaching agents like hydroquinone by cosmetic giants, Pinamang Cosmetics decided to use fruit extracts, 100%pure oil and anti-ageing properties to produce harmless cosmetic products to help the African woman achieve greater skin health.

The high-quality cosmetic products tackle issues that many African women have such as dark Spots and Hyper-pigmentation.

Speaking to the media after bagging the Best Cosmetic brand in Africa Award, the CEO of Pinamang Cosmetics – Maame Adowa Pinamang Khadijah Genfii, a UK based Ghanaian business women expressed gratitude to all her loyal customers, brand influencers, followers and brand ambassadors in Ghana who believed in her vision.

She acknowledged that, although the journey has not been easy particularly producing quality non-bleaching product specifically for the African market taken into consideration the melanin of the African skin.

“We struggled a lot with different cosmetic giants before getting the right quality products apt for African Women”

The CEO hinted that plans are far advanced to expand its frontiers by producing makeup line, fragrances, deodorants and clothing line including handbags to meet the needs of Ghanaians.

She is motivated by the fact that she is creating jobs for Ghanaians while helping to improve healthy skin and hair among Ghanaians.



Source: Ghana/ Ansah