“If you help enough people get what they want, you get what you want,” said Zig Ziglar. Business tycoon Kris Whitehead lives by this quote.

Within a span of 25 short years, Whitehead has founded numerous multimillion-dollar businesses, and no matter what he sold, he witnessed phenomenal success each time. What factor propelled this hustler to superstardom? At his core, he cares about and understands people.

In every venture he has built, Whitehead has displayed an excellent example of what happens when you can appeal to people – both the new and old generations simultaneously. He used these qualities to build Iconic Alliance, where he educates entrepreneurs to put people before profits. No matter what we do or where we come from, his principles and unique approach are something we can all learn from. Below are his top-three fundamental practices for appealing to people of all ages.

Practice Empathy

Be it with Iconic Alliance’s employees or customers, Kris Whitehead affords everyone the luxury of empathy. He believes in showing people that you genuinely care about them and have only their best interests at heart. Because when you sincerely empathize with the troubles and joys of the people around you, no matter the age, they will sense it. And it only makes them care about you in return.

Respect

Whitehead insists that respect is a two-way street. It doesn’t matter what position you hold in life or how many big businesses you have built. If you don’t show people respect, you cannot command it either. Give every person a voice and respect what they have to say. Always empower people, irrespective of their age.

Integrity

Kris Whitehead believes that a real leader is a person who has an unbreakable link to his core values and displays integrity in all situations. Integrity, for him, is an essential part of gaining trust. If you want to appeal to the people across generations and witness the same tremendous growth that he has, this is non-negotiable.

Whitehead’s Iconic Alliance stands for the same values he has always advocated for. A man of unshakable faith, he has created big waves in the business world. With values that appeal to everyone, from the old generations to the new, Kris Whitehead has shown just how much we can all learn from his endeavors.