High above the hustle and bustle of the streets of New York City, on the 65th floor in Bar Sixty Five atop the iconic Rockefeller Center, TECNO has announced plans to unveil its innovative CAMON 19 series smartphone series during a spectacular global launch event on June 14.

This is a fitting, sky-scraping venue for a premium global smartphone brand that’s clearly on the rise. This news indicates TECNO is taking a big step forward with regards to its global reach and its focus on premium offerings by integrating fashion with innovative technology.

Not only is TECNO the first smartphone manufacturer to launch a product from the heights of Rockefeller Center, but it’s also the first time the company has held a global launch event in New York City, or the United States ever. The “Big Apple” was selected as a backdrop for the event based on its standing as the epicenter of art, fashion and design as well as the fact that the city speaks to the innovative, entrepreneurial spirit in all of us.

“New York is a global trendsetter in many dimensions, including fashion, art and design,  which appeals to TECNO customers. The selection of New York City shows TECNO’s strength in fashion and technology innovation and its brand vision to bring the perfect fusion of stylish design and state-of-the-art technology to our users,” said Lucia Liu, TECNO Chief Brand Director.

This announcement has driven great anticipation around the arrival of the new CAMON series. Although the details of the launch and features of the CAMON 19 series are still unknown, one thing is for sure, it’s not just a premium device but also a work of art for its outstanding and stylish design.

In fact, the TECNO CAMON 19 Series recently won the world-renowned iF Design Award, where it was praised for its incredibly slim bezel as well as its dual-ring, triple-camera layout. According to TECNO, the brand will continue its  focus on the fusion of technology and fashion, and TECNO has teased that this new series will definitely exceed expectations with regards to its appearance, which will be officially unveiled at the upcoming launch event in NYC.