They say it takes a village to get a celebrity ready for an event. It takes a lot of planning and preparation to enable celebrities to put their best foot forward in front of the world. This is where The Hype comes in. As Europe’s largest celebrity influencer management company, they have learned the art of helping celebrity influencers take social media by storm.
Success can come suddenly, and you might find yourself utterly unprepared to deal with it. What follows could be a series of faux pas that could negatively impact those following your channel or page. Or, you can find yourself an image manager. And that’s essentially how The Hype has been helping celebrity influencers generate and maintain the hype. Shedding more light on this is The Hype’s founder, Ricardo, who says, “At The Hype, we collaborate with celebrity influencers in a close-knit and well-detailed way. Through these long and fruitful interactions, we chart the growth trajectory of our clients. From finding the best platforms for them to spend their time and the timeliness of content they produce. As we take on the role of organizers and managers, the influencers can focus on doing what they do best – create viral-worthy content.” And when influencers make good content, it’s a win-win for all.
However, apart from helping them organize their work and focus on their content, The Hype also helps influencers zero in on their core identity. Ricardo says, “Celebrity influencers like to connect with us because we help them understand their offering better. We identify the core uniqueness of each influencer and help them carve a niche for themselves in that sector. That’s one way of building loyalty and not running out of ideas – something that all influencers value more than anything else. From there, it’s all a matter of strategizing correctly and working towards a goal. Slowly, we increase the size and reach of the goal and see what old ideas must be kept and where new ones should be introduced.”
The Hype’s success as Europe’s largest agency managing celebrities and influencers is indeed reflected in the success of their clients.