On Saturday, September 28, 2024, Ghana witnessed yet another unforgettable night of laughter as Leckzy De Comic mounted the stage to crack the jaws of patrons who thronged the UPSA Auditorium for ‘The New False’ comedy show.

The comedy event has left a lasting impression on attendees while making a huge statement within the comedy industry by recording sold-out tickets.

Well, the show’s success resulted from the hard work and dedication of an extraordinary team, which can never be written off. One name stands out for his marvellous and significant contribution—Caleb Yeslord.

The young and vibrant Ghanaian event promoter, Caleb Yeslord played an indispensable role in ensuring the smooth running of the event as the publicist, co-stage manager, and coordinator.

The New False Comedy Show: Caleb Yeslord’s Role As a Publicist

Known for his expertise in event coordination and management, he took on the demanding dual roles of publicity and stage coordination with remarkable ease.

Just as his role was multitasked, Caleb delivered on a par notice by simultaneously managing backstage operations and overseeing the promotional aspect of the show, both of which were critical to its success.

Caleb Yeslord’s role in making ‘The New False’ comedy a success includes creating buzz around the event both on social media and in the traditional media space.

His understanding of the comedy industry, paired with his strategic communication efforts, ensured the show gained substantial media attention ahead of the event.

Cultivating the model of modern-day event promotion strategies, Caleb deployed his service through social media campaigns, influencer engagements, and traditional press coverage.

He saw to it that the word about the comedy show reached all cardinals, both local and international.

Nevertheless, his effort contributed hugely to the high turnout and excitement from the audience even before the curtains went up.

Co-Stage Manager and Coordinator

On the night of the event, Caleb’s coordination backstage was equally commendable. In modern times, managing a live comedy event demands a calm head, quick decision-making, and the ability to resolve issues on the spot.

As an expert, Caleb delivered flawlessly, giving the show its smooth flow and appealing to the audience. His ability to coordinate with other technical team members and performers ensured the show flowed smoothly without a hitch.

Caleb was more proactive in coordinating the entrance of performers and ensuring every technical detail was in place. His behind-the-scenes efforts gave Lekzy and other performers ample space to focus solely on delivering outstanding performances.

The New False comedy show becoming a memorable night of laughter and entertainment can’t be discussed without highlighting the meticulous efforts of the behind-the-scenes team, including Caleb Yeslord, who took on a multitasked role as publicity co-stage manager and coordinator.

Credit: Caleb Yeslord