QNET, a leading global lifestyle and wellness company using the direct selling model, has been honoured with two prestigious Golden World Awards (GWA) for Excellence by the International Public Relations Association (IPRA), the world’s most respected body in communications and public relations.
The awards recognise QNET’s sustained, transparent, and community-driven communication initiatives in Africa that continue to redefine ethical engagement and build public trust in responsible direct selling.
At IPRA’s 70th Anniversary celebration held in Accra, QNET was recognised for two flagship campaigns:
- “QNET Against Scams – Ghana” — Winner, Fake News (In-House) category, for its powerful and ongoing awareness drive combating misinformation, online scams, and fraudulent misuse of the QNET brand.
- “V-Africa 2025 Convention” — Winner, Reputation and Brand Management (In-House) category, for a campaign that inspired thousands of entrepreneurs across Africa to embrace innovation, leadership, and ethical entrepreneurship as engines of sustainable growth.
A Regional Commitment to Consumer Protection and Integrity
The “QNET Against Scams” initiative began in Ghana in 2023 as part of QNET’s broader strategy to protect communities from brand misuse and deception by criminal syndicates falsely posing as QNET representatives.
Since then, it has been expanded across Sierra Leone, Senegal, and Liberia, supported by partnerships with law enforcement agencies and regulators — including the Economic and Organised Crime Office (EOCO) in Ghana.
Through engaging campaigns featuring billboards, radio and TV broadcasts, comic-style community flyers, and youth-led street activations, QNET has educated tens of thousands of people on identifying legitimate business opportunities versus fraudulent recruitment or trafficking schemes.
This program complements QNET’s public education efforts with journalists, community leaders, and government agenciesaffirming the company’s legitimate operations and commitment to ethical standards in West Africa.
Biram Fall, Deputy Chairman for QNET Sub-Saharan Africa, said: “This recognition by IPRA is not just a win for QNET. It is a win for every community we have empowered with information, education, and protection. The ‘QNET Against Scams’ campaign is part of our long-term pledge to uphold transparency, strengthen consumer awareness, and partner with governments and media to stop the criminal misuse of our name.”
He added, “The Golden World Awards are the ‘Oscars’ of the PR industry. Winning two in Africa’s year of hosting the 70th IPRA celebration underscores QNET’s leadership in responsible communication, and our dedication to changing the narrative around direct selling — from suspicion to empowerment.”
V-Africa: Celebrating Ethical Entrepreneurship
QNET’s V-Africa Convention, which also received a Gold Award, is now recognised as one of Africa’s premier platforms for entrepreneurship, personal development, and ethical business practice. The convention brings together thousands of independent representatives from across the continent for training, recognition, and product education. The next edition will be held in Ghana in early 2026, reaffirming QNET’s growing investment and presence in the region.
Building a Better Future Through Responsible Communication
These accolades reflect QNET’s ongoing efforts to build trust through truth, create economic opportunities through education, and strengthen partnerships with African institutions to safeguard communities from exploitation.
As the company continues its “QNET Against Scams” campaign across West Africa, it remains committed to ensuring that direct selling is recognised as a legitimate, empowering, and transparent business modelthat uplifts lives and drives positive change.
