Guinness Ghana Breweries PLC (GGBPLC) has once again thrilled its consumers with the launch of its exciting innovation and latest stout – Guinness Smooth.
The new Guinness Smooth is made from 70% natural ingredients from Ghana, brewed with fruity, butterscotch flavour to provide a distinctive and perfect bittersweet taste of smoothness and refreshment.
The latest addition was crafted with the Ghanaian Consumer in mind and is a new expression of Guinness, developed by the Guinness master brewers.
Speaking during an exclusive reveal, Samuel Dery, Marketing Manager for Stouts, Adult Premium Non-Alcoholic Drinks (APNADs) and Ready-to-Drink (RTD), Guinness Ghana, noted that the local brewing team in Ghana worked closely with the international brewers in Dublin, the home of Guinness, to deliver an exciting and stand out beer that has refreshment of a lager but bold character of Guinness for casual social occasions.
“This is an important addition to our beverage portfolio. At Guinness Ghana, innovation is critical to our business, we wanted to create a unique beer with Ghanaian consumers in mind. This demonstrates our commitment to innovation and brings to the Ghanaian consumer a flavourful beer which they can always enjoy.”
Adding that, “It has been a really exciting project and the team who have worked together on the product are so passionate about bringing it to the market. We really believe this is the perfect beer that stands out from the rest for Ghanaians to enjoy.”
The lush launch event, held at Urban Grill, Airport City – Accra, saw a myriad of celebrities, media, influencers and consumers coming together to celebrate the newest addition to the Guinness Ghana family of beverages.
Guinness Smooth is currently available in Accra and in 33cl bottles at GHS3.50 only