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Funding local sustainability projects will improve bottom lines for corporate Ghana – Centre for CSR West Africa

Starrfm.com.gh By Starrfm.com.gh Published October 29, 2025
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Companies in Ghana have been urged to fund or partner organisations implementing sustainability projects or social causes. Co-founder and Chief Executive of the Centre for Corporate Social Responsibility (CSR) West Africa, John Kojo Williams, made the call as a panellist at the Ghana AIDS Commission’s 14th National HIV/AIDS Partnership Forum in Accra.

The Ghana AIDS Commission, GAC, under the Office of the President, organised this year’s Forum under the theme: “Harnessing Domestic Resources to end AIDS by 2030”.Important local and international partners and stakeholders of the Commission attended the event. It was held at La Palm Royal Beach Hotel on October 22, 2025. 

“CSR and sustainability projects often help unlock opportunities that will contribute positively to the bottom lines of companies when they actively and strategically immerse themselves in these interventions. A lot of businesses have become admired and loved brands, and their fortunes and patronage have improved significantly due to their commitment to supporting social causes,” Mr Williams revealed.

As the highest policy-making body on HIV/AIDS, Ghana AIDS Commission provides effective and efficient leadership in the coordination of programs and activities to provide support, guidance and leadership for the national response to HIV and AIDS in Ghana. 

“A creatively designed impact-focused sustainability project will improve the lives of people. Organisations associated with such a project will have a fair share of positive public goodwill. This will automatically improve how these organisations are perceived or treated by the public. Companies should not have profit-making intentions when supporting social causes; the benefits will automatically come to them in the form of patronage or growth of consumer base in many cases,” he admonished. 

Research indicates that public-private partnerships have been instrumental in enhancing healthcare initiatives across Africa, improving access to treatment, testing, and prevention services. In Ghana, continued collaboration is critical to achieving the UNAIDS 95-95-95 targets and ultimately ending AIDS by 2030.

Mr Williams emphasised the urgent need for multi-sectoral collaboration to combat the HIV/AIDS epidemic, which continues to pose a significant public health challenge in Ghana. “The private sector plays a pivotal role in any nation’s development. Key players in the private sector should open up to collaborations, partnerships and innovative solutions to sustain and scale up Ghana’s HIV/AIDS responses,” he advised.

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