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Reading: Porials Pitch : Inside the story of Dulcie Boateng – the face behind Ghana’s biggest trade fair
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Featured

Porials Pitch : Inside the story of Dulcie Boateng – the face behind Ghana’s biggest trade fair

Erica Nana Arthur By Erica Nana Arthur Published April 15, 2025
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We’ve heard about it, you’ve heard about it–Dulcie Boateng’s retail revolution is here. Porials Pitch II lands on April 19 with steep discounts that put Black Friday deals to shame. But have you wondered about the team players bringing her dream to life?

The masterminds behind Porials Pitch know discounts are every shopper’s delight–this is why they worked tirelessly to offer up to 50% off alongside other perks and prizes. Their vision unfolds this Saturday at Ghud Park, transforming Ghana’s retail scene into a vibrant marketplace that celebrates commerce and community. Expect a culture that masterfully blends the thrill of discovery with the fear of missing out, should you dare to miss it.

Dulcie Ewuraama Afriyie Boateng: The Coach

A force to be reckoned with in the influencer community, Dulcie Boateng, the Snapchat Queen, needs no introduction. Beyond her social media dominance lies her vision to establish Ghana’s annual mega-sales event. This avenue, where online vendors and shoppers can converge and build trust, took the retail scene by storm last year and is back to make the shopping experience even more definitive. Simply put, there is no Porials Pitch without the Dulcie Porium CEO. She is the ultimate plug, the mind, and the face of this upcoming retail revolution.

The Dream Team

Of course, no revolution is a one-man affair. As it is often said, “Teamwork makes the dream work!” Behind the coach is the technical team of creatives. Dulcie’s dynamic team of professionals, which cut across marketing, logistics, strategy, and more, each played a crucial role in shaping Porials Pitch. And just like them, her Porials–the vendors who are the event’s foundation–are equally essential. This year, 152 vendors are confirmed to elevate the shopping experience at Ghud Park, making it a wild hunt for deals and Dulcie’s biggest collaboration yet.

The Mitch Brothers & Elite PR: The Hype Masters

What’s a cultural revolution without the noise? In comes Nana Mitch and Schardo Mitch–Porials Pitch’s hype masters. They are the creative directors behind the wacky commercials and the viral billboards across Accra. Their visually stunning style has helped craft a unique, youthful identity for this year’s edition, making it feel fresh and groundbreaking. The creativity of the twins, coupled with Elite PR’s outlook, pumps more media pizzazz into this year’s edition.

The Official Sponsors: Power Play

Strong partnerships are the cherry on the cake for this year’s edition! The game-changing collaboration with Absa Bank Ghana (the head sponsor), TECNO Mobile Ghana, Hollard Ghana, Bolt, JAC Motors, Rel, Johnnie Walker, and Woodin adds weight and legitimacy to the event like never before. They will offer shoppers exciting incentives, the biggest of which include shopping credit, iPhones, iPads, and even a brand-new car.

Porials Pitch isn’t just about the super deals–it’s about the thrill of discovery! This year’s edition promises to redefine how Ghana shops, ushering in a retail revolution. And with a free entry, what is your excuse for not clearing your schedule for Saturday?! Don’t miss out on a shopping frenzy like this.

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