The creative team behind Revealed New Era has officially touched down in Addis Ababa to begin filming a special series of episodes highlighting Ethiopia’s vibrant culture, iconic destinations, luxury lifestyle and world-renowned festivals.
The content production trip is being carried out in partnership with Bridge24, and BP Soul Travel and Tour with support from Ethiopia’s Ministry of Tourism, and Kuriftu Resorts.
The visit marks the team’s first-ever extended production journey to Ethiopia, signalling a new chapter for the lifestyle and culture-focused platform as it expands its footprint across Africa.
According to the Executive producer Bola Ray, Revealed New Era will spend the next several days capturing stories from some of Ethiopia’s most celebrated cultural spaces, historical landmarks, lifestyle hotspots, and tourism attractions.
The team is also scheduled to film several of the country’s major festivals, offering viewers an immersive look into Ethiopia’s rich traditions and community celebrations.
Speaking on the arrival, producer of the show Senanu Damilola Wemakor noted that the collaboration with Bridge 54 and the institutional support from the Ministry of Tourism and Kuriftu has opened the door to showcasing Ethiopia “through a fresh, contemporary lens that appeals to a global audience.”
The partnership aims to boost cultural exchange, encourage digital storytelling, and spotlight Ethiopia as a leading destination for lifestyle and experiential travel.
During their stay, the crew will travel across Addis Ababa and key regions to explore food culture, design, fashion, art, modern city life, and Ethiopia’s fast-growing creative economy. Interviews with local creators, tourism leaders, and cultural ambassadors form part of the shooting schedule.
Production is already underway, and the episodes filmed in Ethiopia are expected to be released across digital platforms and GHOne TV in the coming weeks.
