Today, Grammy-winning artist Burna Boy released his brand-new single, “For Everybody,” and accompanying music film, unveiling the full creative work first teased in partnership with Sporty Group. The all-encompassing project brings together some of Africa’s most dynamic athletes – including Camavinga, Nico and Iñaki Williams, Ighalo, Makelele, Karembeu, Alex Song, Militão, Asisat Oshoala, Cheslin Kolbe, and more – in a defining cultural moment that merges music, movement and identity ahead of a monumental year for African sport.
Designed as part of a cultural offering, the song, available on Burna Boy’s and SportyTV’s YouTube channels, reflects Burna Boy’s ongoing mission to champion African pride, unity, and influence. “For Everybody” arrives just before the pinnacle of the Africa Cup of Nations (AFCON) 2026 Final between Morocco and Senegal, with fans having the unique pleasure of seeing Burna Boy perform at The AFCON Last Dance, live from the Olm Souissi Fan Zone in Rabat, today, Friday, January 16 at 20:00 local time.
Directed by award-winning American music video director Dave Meyers, in collaboration with renowned choreographer Shay Latukolan and Sporty Studios, the film showcases the emotional and physical energy at the heart of African sport: ambition, rhythm, and global impact. Burna Boy and the athletes deliver powerful performances blending cinematic visuals, athletic choreography, fashion and symbolic storytelling inspired by football, culture and community. With lyrical themes grounded in resilience, legacy, and the power of collective momentum, the track pays tribute to a new generation of African icons shaping the world on and off the pitch.
“This one is for the culture – for everyone carrying our sound, our spirit and our story around the world,” Burna Boy said.
“Africa is a continent of extraordinary cultural richness—defined by beauty, grace, and boundless diversity,” says director Dave Meyers. “Being welcomed into that space to celebrate its fashion and movement, set to the anthemic pulse of Burna Boy, was an invitation I felt truly honoured to receive.”
The featured players represent the continent’s strength and diversity, connecting the song’s release, their involvement as athletes, and the shared identity between music and sport, and the pride felt by fans worldwide.
Today’s release marks the first full expression of the creative universe Burna Boy and Sporty Group have been building, following teasers that generated global anticipation.
The music video is now available to view on Sporty Group’s YouTube channel HERE.
About Sporty Group
Sporty Group is a global consumer internet and media company with unparalleled digital platforms serving millions of daily active users via technology and operations hubs across four continents. The company delivers premium, live, and engaging content to sports fans around the world through its network of complementary brands spanning digital and linear broadcasting, gaming, and entertainment. For more information, please visit SportyGroup.com.
Media Contacts
Communiqué Advisory on behalf of Sporty Group: advisory@communiquehq.com.
