Smirnoff officially launched its newest platform, Smirnoff In The Mix, with a high-energy, invite-only house party that delivered a night of unforgettable flavour, sound, and mystery. Held at a secret location in Accra, the first edition Vol. 1: set the tone for a new kind of party experience built around sound, connection, and the creative power of DJs.
At the center of the experience was the surprise headline act: DJ Lord OTB, two-time Best DJ of the Year, who lit up the venue with a masterful set. Known for pushing boundaries with genre-fluid sets and flawless transitions, DJ Lord OTB commanded the room with a performance that was equal parts raw, rhythmic and electric. His set transformed the intimate house-party-style venue into a bold celebration of sound and self-expression.
Smirnoff In The Mix is a platform that champions the DJs who move culture forward not just with music, but also uplift every party experience. This initiative is a natural evolution of Smirnoff’s longstanding support for the DJ community in Ghana, budling on years of collaboration through partnerships such as the Guinness Ghana DJ Awards. Smirnoff In The Mix gives DJs a platform to shine, connect with their fans in meaningful ways, and reimagine what a party can feel like
This debut marks the beginning of a bold new chapter for Ghana’s party culture to spotlight the sound curators, the party shapers, and the community builders behind every unforgettable night.
The next Smirnoff In the Mix experience is coming soon, a new DJ, a new sound, and a new coded location. Stay close, stay ready. The mix is only getting louder.
Together, we turn up, we chill, and we do we.
#SmirnoffInTheMix #SmirnoffIce #DrinkResponsibly #TogetherWeChill #WeDoWe
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About Guinness Ghana Breweries PLC
Guinness Ghana Breweries PLC (GGBL) is Ghana’s leading total beverage company, established in 1960. Listed on the Ghana Stock Exchange (GSE), the company operates two breweries in Achimota and Kaase, producing a diverse portfolio of iconic brands, including Guinness, Malta, Orijin, Smirnoff Ice, and Alvaro, alongside a range of mainstream spirits. GGBL directly employs over 500 full-time staff, engages more than 600 contractors and third-party workers, and indirectly employs over 40,000 individuals across its value chain in Ghana.
About Smirnoff
Smirnoff, the world’s No.1 vodka brand, is renowned for its bold, vibrant, and inclusive spirit, offering both premium vodka and ready-to-drink (RTD) options. With a legacy built on creating moments that bring people together, Smirnoff delivers energy, flavour, and fun to every celebration.
