As we celebrate International Youth Day tomorrow, it’s crucial to recognize the transformative power of social media in shaping the lives and futures of Ghana’s young population. Senanu Damilola Wemakor, a journalist, digital marketer, and youth empowerment advocate, shares insights on how social media can be harnessed as a tool for positive change, particularly for young women in leadership roles and climate change advocacy.
In an era where digital platforms dominate communication, social media has become an indispensable tool for youth engagement and empowerment. “Social media provides an unprecedented platform for young voices to be heard,” says Wemakor. “It’s not just about sharing selfies or following trends; it’s about creating meaningful connections and driving social change.”
For young women aspiring to leadership roles, social media offers a unique opportunity to build personal brands, network with mentors, and showcase their skills and ideas. Platforms like LinkedIn and Twitter have become virtual boardrooms where young female professionals can engage in discussions, share their expertise, and challenge gender stereotypes in various industries.
Climate change advocacy is another area where social media has proven to be a game-changer. Young activists can now reach global audiences, organize protests, and share real-time information about environmental issues. “We’ve seen how platforms like Instagram and TikTok have amplified the voices of young climate activists,” Wemakor notes. “These tools allow youth to bypass traditional media gatekeepers and speak directly to policymakers and the public.”
However, with great power comes great responsibility. Recognizing the need for responsible social media use, Wemakor’s organization, PubliCiti Stunt Africa, through its CSR wing Stunt Africa, has launched the Social Media Responsibility Initiative. This program aims to promote healthy social media habits while leveraging digital platforms for positive social impact.
“Our initiative focuses on digital literacy, online safety, and using social media for advocacy,” Wemakor explains. “We want to empower youth to use these tools effectively and responsibly, whether they’re campaigning for climate action, promoting gender equality, or pursuing entrepreneurial ventures.”
The Social Media Responsibility Initiative also emphasizes the importance of mental health in the digital age. With cyberbullying and online harassment being persistent issues, young users, especially women, need to be equipped with the tools to navigate these challenges and maintain a healthy online presence.
As we look to the future, the potential for social media to drive youth empowerment in Ghana is immense. From crowdfunding for community projects to mobilizing volunteers for local initiatives, these platforms offer innovative ways for young people to make a difference.
“The key is to approach social media with intention and purpose,” Wemakor advises. “It’s not just about gaining followers; it’s about building communities, sharing knowledge, and inspiring action.”
This International Youth Day, let’s celebrate the power of social media as a force for positive change. Whether it’s amplifying voices for climate action, breaking glass ceilings in leadership, or fostering global connections, social media offers Ghanaian youth unprecedented opportunities to shape their futures and their nation.
As we navigate this digital landscape, initiatives like the Social Media Responsibility Initiative play a crucial role in ensuring that our online engagements are not only impactful but also safe and responsible. By embracing these tools wisely, Ghana’s youth can lead the charge in creating a more inclusive, sustainable, and connected world.
Source: Ghana/Starrfm.com.gh/103.5FM
