With its next edition seemingly an eternity away for shopaholics, Porials Pitch’s young legacy still roars on–proof that it has surpassed being a mere event; it is now an established favorite. In two years, it has already secured its place on Ghana’s consumer calendar, with no signs of slowing down.
Before the hype of Porials Pitch flooded timelines with super deals and irresistible perks that rewarded winners with coupons, gadgets, and even a car, it was quietly carried by Dulcie Ewuraama Afriyie Boateng’s brilliant vision: to make e-commerce in Ghana more interactive and fun. This idea has since grown into an immersive marketplace, setting it apart from others with a festival-like atmosphere where live music, influencer engagement, and social media buzz collide.
Since debuting in 2024, Porials Pitch has become a full-fledged movement. The Snapchat Queen’s drive to fuse her online influence with real-world commerce may have seemed simple, but its impact has been transformative. A year later, her ambition to create Ghana’s number one cultural marketplace has achieved enormous success, establishing it as the prime catalyst for the country’s retail revolution.
After partnering with household industry players, including Absa Bank, Woodin, TECNO, Hollard Insurance, Bolt, and featuring live performances from top Ghanaian acts like KiDi, Mr Drew, Olivetheboy, Cina Soul, and more, it is fair to say Porials Pitch has outgrown its digital origins. This rapidly expanding movement has spilled over into the real world as a festive gathering where discovery leads the way, with over 30,000 attendees for its second edition.
From fleeting Snapchat stories to physical venues full of curated vendor booths, Porials Pitch has come a long way from its humble beginnings. As anticipation builds for future editions, one thing is certain: it is here to stay, especially as a constant reminder of how Snapchat facilitated the launch of Ghana’s favorite new marketplace.
