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Business

Johnnie Walker Blonde launches in Ghana: A new whisky for a new generation

Senanu Damilola Wemakor By Senanu Damilola Wemakor Published May 16, 2025
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Johnnie Walker, a world leading Scotch whisky, has officially introduced Johnnie Walker Blonde in Ghana. This new expression is smooth, light, and designed for a new generation of whisky drinkers who want something easy to enjoy without compromising on quality.

Johnnie Walker Blonde is made using a blend of wheat and sweet malt to create a lighter style of Scotch. It delivers flavours of soft vanilla, creamy toffee, and a hint of citrus, finishing smooth and refreshing. It’s whisky that’s easy to understand and even easier to enjoy.

“Johnnie Walker Blonde is whisky for today’s lifestyle,” said Yaa Amoah-Owusu, Marketing Manager for International Spirits and RTDs at Guinness Ghana. “It’s versatile, relaxed, and fits perfectly with how our consumers live, whether it’s brunch, rooftop gatherings, or a casual evening out.”

The brand hosted a trade event to give bartenders, distributors, and industry partners a first look at Johnnie Walker Blonde. Attendees sampled the drink, learned about the brand’s direction, and discussed how this new product fits into Ghana’s growing modern whisky scene.

“This is how we make Scotch relevant to the next generation,” said Michael Acheampong, Marketing Manager, Innovations at Guinness Ghana. “It’s made to be enjoyed differently, no rules, just great flavour.”

How to Serve It
Johnnie Walker blonde can be best enjoyed neat, over ice or with a lemonade garnished with a slice of orange. This serve brings out hints of vanilla and citrus notes for a warm days and social settings.

About Johnnie Walker Blonde

Johnnie Walker Blonde is the newest addition to the Johnnie Walker range. It’s crafted to be smooth, approachable, and perfect for people trying Scotch for the first time. Whether you drink it neat, with water, or mixed into a cocktail, it’s designed for people who enjoy good whisky without the old rules.

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By Senanu Damilola Wemakor
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Senanu Damilola Wemakor (Only Dhamie) is an online journalist with starrfm.com.gh and www.kasapafmonline and has over five years of experience on the job. He holds a Master's Degree in Media Management. Senanu is also a Social Media Community Manager with Starr FM and GHOne TV.
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