Media and Public Relations Manager of Shatta Movement, Samuel Atuobi Baah, popularly known as Sammy Flex, has disclosed that damaging media narratives cost the artiste a lucrative $2 million international distribution deal for his forthcoming African King album.
Speaking during an interview on Starr Showbiz with Feeling Daddy on Starr 103.5 FM on Saturday, August 16, Sammy Flex revealed that the management team had entered advanced negotiations with a foreign agency interested in handling the album’s distribution. According to him, “everything was looking good” until a string of negative stories linking Shatta Wale to fraud and an alleged Economic and Organised Crime Office (EOCO) investigation surfaced.
“Everything was looking good until stories started running… Shatta Wale fraud, Shatta Wale EOCO. Then all of a sudden, one email drops… now, we are stuck,” he said.
Sammy Flex emphasised that the agency, which was keen on pushing Shatta Wale globally, decided to pause discussions to verify the circulating reports.
READ: Shatta Wale never starts attacks, he only reacts – Sammy Flex
“We were this close to signing. But because of these things people wrote, the people said, ‘Oh, let’s hold on and check this person well before we sign the deal.’ That’s why we’re still here,” he added.
He stressed that what many Ghanaians dismiss as “just rumours” have serious business implications internationally.
“The things you think people say about him that you consider small, do you know how they affect his business?” he questioned.
The revelation comes in the wake of the Economic and Organised Crime Office (EOCO’s) recent seizure of Shatta Wale’s Lamborghini Urus over alleged links to a U.S. fraud case.
On August 5, EOCO confirmed that the luxury car, impounded from the artiste’s Trassaco Valley residence, was tied to illicit assets of convicted Ghanaian fraudster Nana Kwabena Amuah, currently serving a seven-year jail term in the United States.
While Shatta Wale was not charged, EOCO noted he remains a person of interest in the ongoing joint investigation with the FBI and U.S. Department of Justice.
Source: Starrrfm.com.gh
