According to one of the World’s Billionaires and Chief Executive Officer (CEO) of Twitter,  Mark Zuckerberg, more than 10 million people have registered accounts for Meta’s new Twitter rival, Threads, just a few hours after its launch.

Mark, who goes by the handle “Zuck on Threads,” made the announcement on Wednesday, July 5, 2023, as he wrote a flurry of posts and replies coinciding with his new app’s debut. “10 million sign-ups in seven hours,” Zuckerberg wrote with a “mind blown ” emoji.

Prior to that, he revealed that  Threads had seen two million registrations in its first two hours, then five million in its first four hours.

Threads are linked to Instagram, which Meta said in October has around two billion, monthly active users. The new app allows users to create Threads accounts with their Instagram usernames, as well as connect with people they follow on the image-based platform.

“Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what’s on your mind,” Zuckerberg said in a Wednesday evening Instagram post.