Ghana’s Minister for Sports and Recreation, Hon. Kofi Iddie Adams, is leading a strategic mission in the United Kingdom aimed at revolutionising the way Ghana manages and commercialises its sports infrastructure.
The Minister’s visit is centred on building long-term, sustainable operational models for national sports facilities, with a special focus on the transformation of the Borteyman Sports Complex into a dynamic multi-purpose Sport-Event-Edu Hub, the first of its kind in Ghana post-African Games.
This week, the Minister began a series of high-level technical meetings and tours of some of London’s most successful sports venues. Top among them was the Queen Elizabeth Olympic Park which is a global reference point for how Olympic legacy infrastructure can drive national development long after the Games are over, also is the visit to the London Aquatic center.
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The tour also included the Copper Box Arena, a 7,500 seat venue used for sports such as basketball, martial arts, and esports, as well as concerts and exhibitions.
Hon. Adams is currently in talks with GLL (Greenwich Leisure Limited), the operators of Queen Elizabeth Olympic Park, and IVM (International Venue Management) firms with global experience in managing world-class venues with both companies exploring ways to support Ghana with advisory services and potential interim operational models.
Meanwhile, Kofi Adams however throughout the visit engaged UK venue operators and management experts on some key areas such as; Facility booking and customer relationship management (CRM) systems, Sponsorship models and digital ROI tracking tools, Food and beverage operations for internal revenue generation, Use of digital displays and smart lighting to boost both efficiency and advertising revenue, Social media-driven campaigns to increase usage and ticket sales.
The Sports Ministry is developing a strategic plan in London to enhance facility management and strengthen Ghana’s overall sports ecosystem.
Source: Ghana/Starrfm.com.gh/Christian Kobby Quarshie
