The Consumer Protection Agency has commended a ruling by the Supreme Court on a ban on popular personalities from appearing in advertisements that promote alcoholic drinks.
The apex court in a 5-2 Majority decision endorsed the Food and Drugs Authority’s directive banning Celebrities from endorsing alcoholic drinks in the country arguing the move will protect minors as well as ensure public health safety.
The seven-member Panel Presided over by Chief Justice Gertrude Araba Esaaba Sackey Torkornoo stated that the FDA guidelines were not unreasonably excessive and not in contravention of the 1992 constitution.
Addressing the Media, Chief Executive Officer of the Consumer Protection Agency (CPA) Kofi Kapito has appealed to the public to rise and support the FDA to ensure that the rules and guidelines are adhered to.
“The CPA supports the FDA a hundred and ten percent. We are giving them our mandate and their mandate is to regulate in terms of advertisement, who can and who cannot.
“The ruling of the Supreme Court is not just targeting somebody doing a movie or somebody calling him or herself a celebrity. The Supreme Court spelled out that specific people who cannot engage and don’t understand the brouhaha with the Celebrities”, Mr. Kapito stated.
He continued: “Advertisement is supposed to influence the individual in a certain direction for people to believe what you say. Laws are made to protect everyone, especially the vulnerable people in society. Mothers must be angry and support the FDA to ensure that the rules and guidelines are adhered to”.
Source: Ghana/Starrfm.com.gh/103.5FM/Benjamin Sackey
