A niche market is a small and well-defined one, leaving little space for new brands to succeed within it. Tech magnate Gabriel T. Ruz Jr. has experience carving out a coveted space within a niche market, as his company Magaya Corporation has been dominating the supply chain software space for some time. Here, Gabriel T. Ruz Jr. shares insider knowledge about the five most significant ways to dominate your niche.
- Get Google authorship
If you want to be known within your niche, it helps to put a name and face to your online content. Gabriel T. Ruz Jr. explains, “Google authorship adds a specific type of code to your brand’s content so that a name and picture accompanies all content from your site that appears in a Google search. It’s a fast and efficient way to humanize your brand and be remembered.”
- Keyword optimization is key
“The power of keyword optimization, which involves analyzing and choosing the best keywords to attract your desired target audience, cannot be overstated.” Gabriel T. Ruz Jr. explains that keywords are a vital tool to stand out in your niche. “When you find the perfect keyword, you can build campaigns around it and truly utilize it.”
- Invest in great content
Gabriel T. Ruz Jr. believes that sharable content is worth investing in; he says, “Every message and concept that your brand shares should be clear and appealing. It pays, in the long run, to invest in your content and consider using the skills of a content creation agency to ensure that it is top-notch.”
- Seek Instagram verification
As a business with a select niche, Gabriel T. Ruz Jr. shares that you should take the time to get verified on one of the most visited social media platforms in the world. He explains, “That blue tick of approval is recognizable worldwide and proves that you are an established name within your niche and beyond.”
- Expand your social media
As well as utilizing the big-hitter social media platforms like Instagram and Facebook, Gabriel T. Ruz Jr. advises exploring other platforms too. He explains, “Brands often overlook video and photo-sharing platforms like TikTok and Pinterest, but they’re the perfect place to lean into your niche market and share inventive content.”
By following these tips, Gabriel T. Ruz Jr. believes that you can utilize tools of the digital age to become a stand-out name in your niche industry.
