It was an immersive experience for Young Musician Jay Wilder, winner of the maiden Orijin Untamed, when he was led together with the media to experience firsthand; the very machines, intricate processes, coordinated sounds, unique ingredients and creative expertise that blend together to produce the well sought after alcoholic beverage – Orijin.
Jay together with his mother and staff of the company were taken through the value chain at the Kaase Brewery of Guinness Ghana Brewery Plc as they visited the various production floors, functional and operational departments of the integrated production facility.
Jay Wilder who stopped seven other contestants in the hotly contested Orijin Untamed battle of the music and arts; has released two tracks with music videos making the best of the grooming and financial rewards he garnered at the nationwide talent hunt.
He told Reporters, the Jay Wilder finesse, character and flair for originality and dexterity mirrors the Orijin Brand’s exceptionality of presenting its wide array of diverse local and global lovers with unique indigenous ingredients.
“I want to be the biggest Super Star that Ghana has ever seen. I am original and authentic and I am Jay Wilder.
Jay Wilder is also calm, unique and responsible. Orijin is a very good product and as a responsible person I will urge everyone to drink responsibly, know your limits and enjoy the remarkable goodness it presents,” he beckoned.
Guinness Orijin Sales
Orijin provides Ready to Drink and Brewed variants with a distinctive base mixture of home grown herb and fruit extracts to produce a bitter – sweet taste which continues to receive plaudits from the drinks and beverages market.
Acting Supply Manager, Guinness Ghana Sam Markin who welcomed the Jay Wilder Team and the media to the Brewery Tour was elated beyond offering an amazing taste to revelers, Orijin has created a platform to unearth and refine raw talents into burgeoning giants for Ghana’s entertainment industry.
“Orijin Untamed is our commitment to uncovering and nurturing original talents like Jay. It’s about providing a platform for new voices to be heard and celebrated, much like how we infuse our products with unexpected yet delightful flavors,” he commended.
Sam challenged up and coming musicians and acts to be intentional about taking advantage of such springboards that ultimately become turning points for their entertainment careers.
“Jay Wilder, among many gifted contestants, stood out for his exceptional talent and has since become a symbol of what young, aspiring talents can achieve with the right platform,” he stated.
Orijin Untamed Prospects
The Marketing Manager of International Spirits and Ready to Drink brands at Guinness Ghana Breweries PLC, Nana Yaa Amoah-Owusu; reiterated the commitment of Guinness Ghana and Origin to unearthing and celebrating Ghana’s youthful creative talents whose potential remain largely untapped.
“As a brand, one of the things we are committed to is to ensure that we support arts and music by young people between the ages of 15 and 35. We want to assure them that Orijin is a go to brand that enables them to unearth their talents,” she emphasized.
She commended the brand for incorporating a boot camp which afforded contestants of Orijin Untamed, the opportunity to maximize their capacities in building strong brands of commercial value that could be effectively monetized to sustain their careers.
“We told ourselves Orijin Untamed is not one of the initiatives contestants pass through and leave. We want to pass through you and by that we want to build in you the capability. It was one of the things we worked with our partners to really invest in these young people,” she explained.
She told Ultimate News’ Ivan Heathcote – Fumador, the company was excited about supporting the Jay Wilder brand blossom and reach challenging heights as Jay assumes the brand ambassadorial role over a two-year period by which time another edition of Orijin Untamed would be launched.
Nana Yaa Amoah-Owusu gave assurances that the talent hunt which heralded Orijin’s Eighth Year anniversary with the aim of celebrating originality; will be bigger and encompass more regions than the premier edition which turned out a huge success.
Jay Wilder
The graduate of Kwame Nkrumah University of Science and Technology (KNUST), Okyere Fred Acheamfo who goes by the showbiz name Jay Wilder was awarded 80,000 cedis for winning the Orijin Untamed talent hunt.
He emerged one of the two talents who made it from the Ashanti Region to join six other champions drawn from the Greater Accra and Upper East Regions.
To maximize the returns on his award, he gets to take 40,000 cedis in cash while GGBL invests 40,000 cedis in his music career.
Jay Wilder beat seven other contestants after three rounds of rap battle to win the coveted title.
Source: Ghana/Starrfm.com.gh/103.5FM/Ivan Heathcote – Fumador
