A new nationwide survey by the Public Utilities Regulatory Commission (PURC) has found that the majority of Ghanaians would rather pay more for electricity if it guarantees stability.
The survey, titled “Consumer Preferences and Perceptions of Electricity Supply and Pricing in Ghana,” sampled 3,759 respondents across the country.
Of that number, 2,326 individuals — representing 61.88% — indicated a preference for consistent electricity supply, even if it comes at a higher cost.
Only 3.06% (115 respondents) preferred enduring frequent outages as a way to reduce their electricity expenses.
The data also revealed strong views on the importance of reliability in power supply.
A total of 2,326 respondents (52.99%) described electricity reliability as “very important,” while 1,193 (31.74%) considered it “somewhat important.”
In terms of economic influence on preferences, 90.3% of respondents in the higher spending category favoured electricity stability over affordability.
By contrast, only 43.8% of those in the lower spending bracket shared the same view, indicating that price sensitivity remains a major concern for low-income households.
The findings provide critical insights for energy sector stakeholders, particularly as Ghana continues to grapple with tariff reviews, service quality, and energy reforms.
Source: Starrfm.com.gh
