The President of the International Advertisers Association has refuted claims suggesting the advent of technology has impacted negatively on the sector.
Joel Nettey told journalist it has rather helped improved standard in the industry as compared to the past two decades.
He said” previously there used to be a vetting process that ensures a certain kind of advert that meets an agreed standard is the only advert that is permitted to go out but that is not happening now.
He further added that “technology allows anybody to record anything to put them out and you don’t have a system in place today that enables us to vet before adverts are approved.
Joel Nettey was speaking at the just ended Social Media Week at Silver Bird Cinema here in Accra.
This year’s Social Media Week Accra brought together industry players, brand custodians, agencies and businesses to share their stories that will help grow industries.
Social Media Week is a global event which takes place in over two hundred cities in sixteen countries.
Deputy Information Minister Pius Enam Hadzide who officially opened the three day event expressed concern about the increasing spate of character assassination on social media lately.
He said “we are quite concern about recent development on social media where the spread of fake news is gradually becoming the norm of the day.
He commended the organizers Touch Point Magna Carta for creating such a valuable platform to discuss and find solution to such challenges.
Source: Ghana/Starrfm.com.gh/103.5FM
