By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Starr FmStarr FmStarr Fm
  • Home
  • Election Hub
  • General
    GeneralShow More
    President Mahama announces cancellation of fuel allowances for political appointees as cost-cutting measure
    Mahama bans gov’t contracts in foreign currencies – Finance Minister
    July 24, 2025
    Czech government, SEDA Africa donate cutting-edge tech to Greater Accra Regional Hospital
    July 24, 2025
    Five years on, Akua Denteh’s lynching renews urgent calls to pass Anti-Witchcraft Bill
    July 24, 2025
    Minority petitions Diplomatic Corps, Mahama over Ablekuma North rerun violence
    July 24, 2025
    Roads, health projects prioritised as government reviews spending
    July 24, 2025
  • Business
    BusinessShow More
    President Mahama announces cancellation of fuel allowances for political appointees as cost-cutting measure
    Mahama bans gov’t contracts in foreign currencies – Finance Minister
    July 24, 2025
    2025 Mid-Year Budget: Government sticks to relief agenda, announces no new taxes
    July 24, 2025
    Finance Minister: Ghana’s economy on track for recovery amid recent progress
    July 24, 2025
    starrfm.com.gh
    Growth outlook revised upward: Ghana’s economy to expand by 4.8%
    July 24, 2025
    Ghana boosts reserve by $2.14bn without external borrowing – Ato Forson
    July 24, 2025
  • Politics
    PoliticsShow More
    President Mahama announces cancellation of fuel allowances for political appointees as cost-cutting measure
    Mahama bans gov’t contracts in foreign currencies – Finance Minister
    July 24, 2025
    Minority petitions Diplomatic Corps, Mahama over Ablekuma North rerun violence
    July 24, 2025
    Gov’t saves GH₵4.9bn in interest payments – Ato Forson
    July 24, 2025
    Efforts underway to revamp Prof. Mills Library after years of neglect – Mahama
    July 24, 2025
    Ablekuma North Violence: Arrests mean nothing without prosecution – Security Consultant
    July 24, 2025
  • Entertainment
    EntertainmentShow More
    The Weeknd & Shakira to headline 2025 Global Citizen Festival with Tyla, Ayra Starr & Mariah The Scientist
    July 22, 2025
    ACP partners MiPrime Entertainment to Champion Investment in Ghana’s Creative Industry
    July 21, 2025
    I want music to be my legacy, not fame – Rocky Dawuni
    July 18, 2025
    The sense to minister with music came early – Rocky Dawuni
    July 18, 2025
    “You can’t be a Black man and worship a white God” – Rocky Dawuni
    July 18, 2025
  • Sports
    SportsShow More
    Kofi Adams hails Black Queens for gallant AFCON semi-final performance
    July 23, 2025
    Black Queens bow out of WAFCON 2024 after 4–2 penalty loss to Morocco
    July 23, 2025
    Sports Minister rallies Black Queens ahead of WAFCON semi-final with Morocco
    July 22, 2025
    Ghana and Serbia forge strategic sports partnership with landmark MoU
    July 22, 2025
    Ghana to host historic Rugby League Tri-Nation Series this November
    July 21, 2025
  • Technology
    TechnologyShow More
    AI integrated skills training needed to escape job losses – NBU YEC
    July 23, 2025
    Samsung Ghana unveils 2025 TV line-up
    July 22, 2025
    Osman Ayariga speaking on youth empowerment and AI at World Youth Skills Day event
    “Youth should not see AI as competition, but as a digital tool” – Osman Ayariga
    July 17, 2025
    Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences
    July 16, 2025
    Samsung Electronics acquires Xealth, bridging the gap between wellness and medical care
    July 16, 2025
  • International
    InternationalShow More
    Education Minister Haruna Iddrisu signs MoUs with GEICO and CMS Group for new public universities
    Education Minister signs MoUs with GEICO, CMS Group to establish two public universities
    July 15, 2025
    Presidency terminates Zoomlion’s contract over concerns of impropriety and inflated billing
    Mahama pushes AU–CARICOM partnership to strengthen global reparations push
    July 14, 2025
    47th AU Forum: Ablakwa criticizes $1.2m AfCFTA allocation as ‘highly insufficient’
    July 10, 2025
    Minority demands audit over $1.2m passport relaunch cost and delays
    July 9, 2025
    Minority demands compensation for citizens stranded by US embassy closure
    July 9, 2025
  • Factometer
Search
© 2024 EIB Network Ltd. All Rights Reserved.
Reading: YouTube to help gamers build their audiences
Share
Notification Show More
Font ResizerAa
Starr FmStarr Fm
Font ResizerAa
  • Headlines
  • Election Hub
  • General
  • Politics
  • Sports
  • Business
  • Entertainment
  • Factometer
Search
  • Headlines
  • Election Hub
  • General
  • Politics
  • Sports
  • Business
  • Entertainment
  • Factometer
Have an existing account? Sign In
Follow US
© 2024 EIB Network Ltd. All Rights Reserved.
Technology

YouTube to help gamers build their audiences

Starrfm.com.gh By Starrfm.com.gh Published March 27, 2017
Share
SHARE

YouTube says it’s going to start “actively helping” gamers build their audiences.

It’s part of a new multi-year deal the company has signed with FaceIt, one of the world’s leading eSports platforms.

YouTube has bought the rights to exclusively live-stream events like the eSports Championship Series, which kicks off this weekend.

But it’s also pledging to help gamers monetise their individual channels, to give eSports a “sustainable economy”.

The ECS is FaceIt’s biggest competition and revolves around the game Counter Strike: Global Offensive.

Up to now it’s been broadcast on the website Twitch, YouTube’s main competitor when it comes to gaming.

Qualifying for series three kicks off this weekend, an event which usually attracts hundreds of thousands of viewers.

FaceIt co-founder Michele Attisani says they’re hoping that by giving YouTube exclusive broadcasting rights, they can attract more mainstream advertisers.

Much like in traditional sports leagues, such as the NFL, the teams involved in ECS own equity in the tournament.

And Michele says increased advertising money from live streams will “benefit the whole ecosystem”.

One pro-gamer, however, has told Newsbeat he thinks the move could initially put viewers off.

Andreas Højsleth, or Xyp9x as he’s known online, plays for a team called Astralis.

His team won ECS season two and he says so far in his career he’s taken home around £200,000 in prize money.

“Twitch has been on this market for a long time and viewers are used to it, so maybe we’ll see a viewership drop to begin with,” he says.

“But I think it’s great YouTube is showing interest. Up to now we’ve seen Twitch having a big share of the market and I think it’s healthy that there’s competition.

“For us players it means there’s more money coming in.”

But there’s also another side to this deal – YouTube’s pledge to help individual gamers.

“Tournament prize money is a one-off and we want to encourage players to create more sustainable incomes to help the scene grow,” Michele Attisani adds.

He thinks this pledge could do just that.

“There are very popular influencers on YouTube who make a very significant living out of the content they publish.

“We want to give young players a chance to build their online personas and generate a fan base that ultimately they can monetise to provide a recurring revenue stream for their careers to thrive.”

Ryan Wyatt, YouTube’s global head of gaming content, says this deal marks their biggest investment in eSports to date.

“Seven out of the top 10 YouTubers in the US are gamers,” he explains.

“So we actually think there is this great opportunity to start working with players on how they can improve their content.

“I actually think it will be a great move for eSports as a whole – this has been one of the missing pieces and now this gives us the one-on-one relationship that we need to have in order to groom gamers into our next YouTube stars.”

You Might Also Like

AI integrated skills training needed to escape job losses – NBU YEC

Samsung Ghana unveils 2025 TV line-up

“Youth should not see AI as competition, but as a digital tool” – Osman Ayariga

Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences

Samsung Electronics acquires Xealth, bridging the gap between wellness and medical care

TAGGED:youtube
Share This Article
Facebook Twitter Email Print
Share
Previous Article Egypt convicts 56 over migrant boat sinking
Next Article Photos: Trigmatic ties the knot

Starr 103.5FM

Starr FmStarr Fm
Follow US
© 2024 EIB Network Ltd. All Rights Reserved.
newsletter icon
Join Us!

Subscribe to our newsletter and never miss our latest in news, podcasts etc..

[mc4wp_form]
Zero spam, Unsubscribe at any time.
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?