Africa’s first male child development activist, Mrs Ethel Adjorlolo Marfo, was on Saturday honoured at the 28th edition of the Chartered Institute of Marketing Ghana (CIMG) Awards ceremony.
She received the CIMG President’s Special Award. In all about 40 institutions were honoured in various categories.
A citation presented to Mrs. Marfo stated, “You are a multi- passionate social entrepreneur who is proudly Africa’s First Male Child Development Activist.
“You founded Junior Shapers Africa (JSA), a social enterprise that seeks to champion the proper upbringing of the boy child and aspire them to become responsible men and supporters of the empowered modern African woman.’’
A hearty Mrs. Marfo told Starrfmonline.com that she was thankful to CIMG for recognizing her efforts in raising responsible boys to build stronger homes and communities for a better Africa.
“I am concerned about the (Social, Emotional, Spiritual) needs of the boy child who no one is paying attention to. The resultant effects is the upsurge in dysfunctional men in our society who are frustrating hardworking women.
“There are a lot of social interventions for the girl child but none for the boy child. And we have forgotten that the boy child also has challenges which must be addressed in his formative years,” she noted.
She added: “Again, I was challenged by the fatherhood crises that is on the increase. I am inspired to do more and I am looking forward to impacting more boys across Ghana and our continent with our effective behaviour shaping programs at JSA.”
About 41 institutions were honoured by CIMG at the awards night held on Saturday.
PROFILE
Ethel Adjorlolo Marfo is a multi passionate social entrepreneur who is proudly Africa’s 1st Male Child Development Activist. Since December 2015, she has been providing grooming and mentoring support for regular and vulnerable boys between 6-15 years in schools and communities.
Her project seeks to inspire boys to become responsible men with high standards of integrity and pledging their solid support towards UN Sustainable Development Goals 5 &10 in ensuring gender equality and equity in Africa.
Ethel is the Founder & CEO of Junior Shapers Africa, a social enterprise championing male child empowerment in Africa.
Other enterprises founded by Ethel include: Salon Cuties a niche salon children and Ghana Mompreneurs Club, a business support network for moms combining business and early years of motherhood.
Ethel also worked as a Public Relations and Marketing Professional for the following organizations: Guinness Ghana Breweries Ltd, Aviation Social Center Ltd, The Spelling Bee Ghana and Citi 97.3 FM.
She is married to Mr Kwasi Marfo. The couple is blessed with three lovely girls.
Ethel is a firm believer of devoting quality time and providing exemplary men to mentor our male children to discover their role as men in our society and to advance the cause of women and children in Africa.
