QNET has shared an update on its brand-building and anti-scam efforts, emphasizing that the work is ongoing and reaffirming its openness to partnerships and collaboration with stakeholders—particularly security agencies across West Africa—to help combat fraudulent activities carried out in its name.

Addressing a group of West African journalists who visited Malaysia at QNET’s invitation on June 22, Ramya Chandrasekaran, Chief Communications Officer of the QI Group, the parent company of QNET, delivered a comprehensive presentation outlining specific initiatives the company has successfully undertaken.

She also highlighted ongoing initiatives aimed at ensuring the general public, particularly in Africa, is well informed about the company’s philosophy, business model, and products.

“We are all about empowerment and not exploitation”, she affirmed.

QNET’s reputation in many parts of Africa has been dented by the activities of people and scammers who, unfortunately, misuse the name and products of the company to fleece unsuspecting members of the public. The company, in the direct selling industry in sub-Saharan Africa, is implementing carefully thought-out reputational management interventions and public education campaigns to help deepen the understanding of the direct selling industry and to ensure the public is able to distinguish between scammers and genuine QNET distributors.

“If anyone is selling you visas, employment opportunities abroad, get-rich-quick ideas, investment schemes or asking you to travel to unknown destinations for suspicious reasons, that is NOT QNET. We do not engage in any of these illegalities and we continue to put this information in the public domain through our comprehensive anti-scam campaigns on radio, television, online, social media, billboards, in several local languages and across many sub-Saharan Africa countries including Ghana, Nigeria, Senegal, Burkina Faso and recently Sierra Leone. QNET is about empowerment, not exploitation,” Ms. Chandrasekaran stated.

She noted that QNET has rolled out the “Mama Campaign,” “SAY NO,” and “QNET Against Scams” initiatives across Africa.

According to her, these campaigns have successfully empowered many individuals with essential information about the company, enabling them to distinguish between legitimate QNET activities and unrelated scam operations.

She further emphasised that the campaigns have provided the public with direct access to QNET through a dedicated WhatsApp hotline, allowing people to report fraudulent or suspicious activities falsely associated with the company.

Through these campaigns, more than 400 headlines have been published by leading media organisations, 14 webinars have been successfully held, and more than 140 journalists have been engaged in the sub-region. With a number of them passionately and voluntarily becoming unofficial ambassadors of the company, as they understand the brand better and believe it is being unfairly misrepresented.

QNET reiterated its commitment to addressing the misconceptions surrounding its brand in the minds of some people. The company is actively and relentlessly engaging with critical stakeholders, including security and law enforcement agencies, to explore innovative and collaborative ways to combat misinformation and prevent scammers and unethical marketers from continuing to exploit the general public.

QNET is a 26-year-old direct selling company with operations in more than 100 countries across the world. Their products are top-notch, and they have various local and international certifications, making them highly sought-after and effective. QNET’s full range of health, wellness, beauty, education and leisure products is available on its website: www.qnet.net