Research commissioned by Spotify shows that 90% of Afrobeats fans agree that fusing Afrobeats with other genres has been helpful to its growth.
The research, which was done for the Afrobeats: Journey of a Billion Streams site, also found that more than 50% of fans prefer to listen to Afrobeats when it is fused with other genres.
Spotify has updated its site dedicated to propagating Afrobeats with fascinating new insights and data. The latest update dives into the fusion of Afrobeats with genres such as Amapiano, Reggae, and R&B among others.
The site also has streaming hours of male vs female Afrobeats artists, a curated list of Afrofusion tracks, the most liked Afrobeats songs, and the most playlisted Afrobeats songs.
How and why does Afrobeats fuse so well?
The industry experts are answering this question, and sharing insightful knowledge for all fans of Afrobeats fusion sounds. Some of the experts include Benewaah Boateng, Spotify’s West Africa Editor; Efya, a Ghanaian artist; Seyi Shay, a Nigerian singer, and songwriter; Obi Asika, CEO of Storm Records, one of Nigeria’s pioneer music labels; Kofi Bansah, a Ghanaian music producer and May7ven, a UK based Afrobeats artist and pioneer.
Something for everyone
Fusion is only the latest update, but the site already has the Origins and Evolution of Afrobeats. The site caters to all fans with its playlists, podcasts, games, articles, and data sets. Check out afrobeats.byspotify.com to be a part of all the fun.
About Spotify
Spotify transformed music listening forever when it launched in 2008. Their mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators.
Everything we do is driven by their love for music and podcasts. Discover, manage, and share over 100 million tracks, including more than 5 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience.
Today, it is touted as the world’s most popular audio streaming subscription service with a community of 551 million users, including 220 million Spotify Premium subscribers, in over 180 markets.
