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Editors PickGeneral

Supacem’s CSR initiative benefits Koforidua’s Okorase community

Isaac Dzidzoamenu
By Isaac Dzidzoamenu
Published: September 30, 2024
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CBI Ghana Ltd, manufacturers of Supacem cement, is proud to announce the successful commissioning of a borehole in Koforidua Okorase, Eastern Region. This corporate social responsibility (CSR) initiative, undertaken in partnership with local distributor Sammar Trading, aims to provide sustainable access to clean water for the community.

Adeline Esi Sutherland, Head of Marketing and Corporate Communication at CBI Ghana Ltd explained that the borehole project addresses a critical need in Koforidua Okorase, where water scarcity has long been a challenge. By providing a reliable source of clean water, Supacem is demonstrating its commitment to improving the quality of life in the communities where it operates.

“As part of Supacem’s commitment to corporate social responsibility, we partnered with our local distributor who identified a need within the community of Koforidua Okorase for sustainable access to clean water. This borehole project aligns with our goal to make a positive, long-term impact on the communities where we operate by providing a solution that will improve daily life and health,” she said.

The project exemplifies Supacem’s dedication to sustainable development. “Just as we produce eco-friendly LC3 cement to reduce carbon emissions in the construction industry, we also aim to minimize environmental impacts in our CSR projects,” Ms. Sutherland added.

On the choice of a borehole, she stated that it is a sustainable solution which harnesses groundwater, and is less prone to contamination and easier to maintain over time. “This makes it a more environmentally responsible choice compared to alternatives like open wells,” she noted.

Alex Owusu Larbi, CEO of Sammar Trading and Construction Limited highlighted the importance of local partnerships in the project’s success. He explained that as a trusted local partner that understands the unique needs of the Koforidua Okorase community his outfit was able to provide guidance in ensuring that the project is rooted in local expertise, which will help with the long-term maintenance and success of the borehole.

“This has demonstrated very visibly to the people of Koforidua Okorase that Supacem not only seeks to do business within the community but it has their interest at heart,” he added.

The community has warmly welcomed the initiative. Nana Asare Kumi III, Chief of Koforidua Okorase and Akuapem Ohene, expressed his gratitude, stating, “This borehole project is our way of showing that we care about your health, your well-being, and your future.”

This project is just the beginning of Supacem’s expanded CSR efforts. The company plans to implement similar initiatives in other regions, based on community needs. “We are always looking for ways to give back and create lasting impact,” Ms. Sutherland explained.

Supacem’s commitment to community development goes hand-in-hand with its business growth. The company, which started as a cement importer in 2017 has rapidly evolved into a major local manufacturer and is currently expanding its production capacity from 600,000 tons per year to 1.5 million tons per year by 2025, representing a US$80 million investment and a 150% increase in capacity. This also signals the company’s bullish outlook on Ghana’s construction sector.

As Supacem continues to grow and innovate in the cement industry, it remains dedicated to its role as a responsible corporate citizen, committed to sustainable practices and community welfare. The company recently announced plans to establish the world’s largest Flash Calciner plant, which aims to reduce clinker use by 20 percent, significantly lowering the carbon footprint of cement production.

By aligning its community development efforts with its core business strategy of sustainability and local production, Supacem appears to be carving out a unique position in Ghana’s cement industry. The company’s approach of partnering with local distributors like Sammar Trading for CSR projects could also help strengthen its distribution network, a critical factor in the competitive cement market.

About CBI Ghana Ltd and Supacem

CBI Ghana Ltd, a subsidiary of CBI SA, is a leading cement manufacturer located in the Tema Free Zones Area, Ghana. Founded in 2017, the company produces high-quality Supacem cement, adhering to stringent quality standards certified by the Ghana Standards Authority. Supacem is committed to innovation, sustainability, and community development.

Source: Ghana/Starrfm.com.gh/103.5FM

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