Dr. Daniel Kasser-Tee, President of the Chartered Institute of Marketing Ghana (CIMG), has urged marketers across the country to embrace Artificial Intelligence (AI) as a transformative force in the marketing industry.
Speaking at the 35th Annual CIMG Awards over the weekend, Dr. Kasser-Tee emphasized AI’s crucial role in reshaping strategies, enhancing capabilities, and unlocking new potentials in today’s digital age.
“AI is revolutionizing the way we perceive, interact with, and influence our markets. It is reshaping our strategies, enhancing our capabilities, and unlocking new potentials that were once beyond our imagination,” he stated.
Dr. Kasser-Tee highlighted the importance of recognizing AI not as a fleeting trend but as a significant paradigm shift. “As marketers, and with all the business leaders here, let us agree that we are facing this all-important transformation. The integration of AI into our profession is not merely a trend; it demands our active engagement and strategic foresight,” he further urged.
Despite the vast opportunities AI presents, Dr. Kasser-Tee also called attention to the ethical implications of AI adoption. “Notwithstanding all these opportunities ahead of us, we must realize that with great power comes even greater responsibilities. As we harness the capabilities of AI, we must remain vigilant about the ethical implications and ensure that our practices uphold the highest standards of integrity and transparency. It is our duty to leverage AI not just for profit, but to create value that resonates with our customers and society at large,” he added.
Dr. Kasser-Tee concluded by reminding marketers that while AI is a powerful tool, it remains just that—a tool that needs the human touch to ensure it is utilized effectively, ethically, and responsibly.
The CIMG Awards also recognized and honored distinguished personalities and institutions that have demonstrated marketing excellence over the past year.
Here is a list of winners from the 35th CIMG Awards.
- MARKETING MAN, 2023 DAVID EDUAFUL, MANAGING DIRECTOR, LABADI BEACH HOTEL
- MARKETING WOMAN, 2023 NANA AKUA MENSA-BONSU, MANAGING DIRECTOR, PRIMETIME LIMITED
- MARKETING PRACTITIONER, 2023 ROBERT MENSAH, GENERAL MANAGER, EUSBETT HOTEL
- MARKETING STUDENT, 2023 DANIELLA FULLER KONADU DAPAAH, STUDENT – LEEDS BECKETT UNIVERSITY
- MARKETING STUDENT, 2023 ALEXANDER OBENG ANSONG, HEAD OF COMMERCIALISATION, CSIR-FORIG
HALL OF FAME –ELITE CATEGORY (>10) - RETAIL OUTLET MELCOM GHANA
HALL OF FAME (<10 YEARS) - INSURANCE COMPANY (GENERAL) ENTERPRISE INSURANCE
- INSURANCE COMPANY (GENERAL) VANGUARD ASSURANCE
- INSURANCE COMPANY (LIFE) SIC LIFE INSURANCE LIMITED
- MOTOR FIRM JAPAN MOTORS
- BANK ECOBANK GHANA PLC
- PETROLEUM GOIL PLC
- AIRLINE (DOMESTIC) AFRICA WORLD AIRLINES
- TELECOMMUNICATIONS MTN GHANA
- PETROLEUM TOTALENERGIES GHANA
NEW ENTRANT - MICROFINANCE FWF MICROFINANCE LIMITED
MEDIA & MARCOMMS - ABOVE-THE-LINE CAMPAIGN CAMEL TREASURE HUNT
- BELOW-THE-LINE CAMPAIGN PEPSODENT TELEDENTISTRY-NOW EVERYONE CAN #TALKTOADENTIST
- NEW MEDIA CAMPAIGN CAMEL TREASURE HUNT
- TV PROGRAMME NATIONAL SCIENCE & MATHS QUIZ
- RADIO PROGRAMME EKOSIISEN
BUSINESS - INSURANCE COMPANY (LIFE) ENTERPRISE LIFE
- INSURANCE COMPANY (GENERAL) HOLLARD GHANA
- HOSPITALITY FACILITY (HOTELS) LABADI BEACH HOTEL
- HOSPITALITY FACILITY (ALLIED & SUPPORT SERVICES) ADANSI TRAVELS
- PETROLEUM COMPANY GOIL PLC
- REAL ESTATE COMPANY LAKESIDE ESTATE
- PRIVATE HEALTH FACILITY PPAG FAMILY HEALTH CLINIC- CAPE COAST
- CORPORATE PENSIONS TRUST ENTERPRISE TRUSTEES
- MEDIA ORGANISATION MULTIMEDIA GHANA LIMITED
- BANK GCB BANK PLC
- RURAL BANK AMENFIMAN RURAL BANK LIMITED
- FINANCE HOUSE NOT AWARDED
- SAVINGS & LOANS COMPANY BEST POINT SAVINGS & LOANS
- MICRO FINANCE COMPANY FWF MICROFINANCE LIMITED
- TELECOM COMPANY MTN GHANA
- TELECOMS (ALLIED & SUPPORT SERVICES) NOT AWARDED
- INTERNET SERVICE PROVIDER NOT AWARDED
- MARKETING-ORIENTED ORGANISATION MTN GHANA
- AIRLINE OF THE YEAR (DOMESTIC) AFRICA WORLD AIRLINES (AWA)
- AIRLINE OF THE YEAR (INTERNATIONAL) NOT AWARDED
- MANUFACTURING COMPANY UNILEVER GHANA PLC
- POSTAL & COURIER SERVICES(INT) DHL GHANA LIMITED
- POSTAL & COURIER SERVICES (DOMESTIC) YOM YOM SERVICES LIMITED
- AGRO-BASED COMPANY CALLIGHANA COMPANY LIMITED
- ONLINE NEWS PORTAL MYJOYONLINE
- NOT-FOR-PROFIT ORGANISATION WORLD VISION GHANA
- RETAIL OUTLET MELCOM GHANA
- E-COMMERCE COMPANY MELCOM GHANA
- INDIGENOUS CATERING FACILITY ZESUZA CATERING SERVICES
- MOTOR FIRM JAPAN MOTORS
PRODUCT - MANUFACTURING B5 PLUS – HIGH TENSILE FE600
- SERVICES HOLLARD INSURE PACK-A MOTOR INSURANCE ON-THE-GO (MOTOR INSURANCE IN A BOX)
- EMERGING BRAND DETTOL COOL SOAP
CIMG PRESIDENT’S SPECIAL AWARD
ESTHER BOADU, STUDENT, UNIVERSITY OF GHANA
FELICITY WEDAVA AJURE, STUDENT, UNIVERSITY OF GHANA
EMMANUEL KWASHI DZIVENU, JOURNALIST, JOYNEWS
PROF. ABEDNEGO FEEHI OKOE AMARTEY, VICE-CHANCELLOR, UNIVERSITY OF PROFESSIONAL STUDIES, ACCRA
Source: Ghana/Starrfm.com.gh/Edem Kojo
