The COVID-19 pandemic has caused major disruption in oral care routines especially in children, a new global research conducted by Pepsodent has shown.
Per the study, although health and wellbeing had been reprioritized, three out of four people focused only on their physical and mental wellbeing, with many families neglecting oral health habits.
As a result, in commemoration of World Oral Health Day (WOHD) 2021, Pepsodent Ghana, today launched the ‘Brush With Me’ campaign to rally parents and guardians to start and encourage a day and night teeth brushing routine with their children.
Compared to 2018, fewer people are brushing twice a day, with 1 in 3 adults going a whole day without brushing their teeth and when adults, especially parents skip brushing, their children follow suit thus increasing the rate of oral health issues within homes and families.
The campaign was launched to remind parents of their joyful responsibility in taking care of the oral health of themselves and their little ones, and to encourage families to get brushing better, together.
To kick off the campaign, Pepsodent has created a #BrushWithMe film to help parents recognize the universal truth that children copy their parents.
There shall be series of on-ground activities like dental screening at selected malls as well as a 21-day challenge among Ghanaians.
Oral Care Brand Manager of Unilever Ghana Mame Serwah Saifah said: “We know that parents really are the agents of change for the whole family when it comes to instilling habits and routines.”
“As verified by our research, the actions of parents are often mimicked by their ‘copycat children,’ and their habits, both good and bad, have an impact on their children. For this reason, we want to encourage parents across the world this World Oral Health Day with ‘Brush With Me’, to instill a good oral health routine in the family by brushing day and night alongside their children.”
She added “let’s all re-focus our attention on practicing good oral health care at home and set the example for our children. Let’s brush better, together.”
Source: Ghana/Starrfm.com.gh
