Most African businesses, if asked, would leap at the chance to expand their markets beyond their home countries.
And whether it’s a Kenyan fashion designer wanting to make their Summer range available to South Africans or a Ghanaian cocoa bean wholesaler looking to reach traders in Lagos, payments are key to making that dream a reality.
While technology has undoubtedly made things a lot easier than they once were, we believe that there’s always more that can be done. A customer sitting in Johannesburg should, for example, be able to make a payment to someone in Nairobi as easily as making a phone call.
Critically, they should be able to do so using whatever platform they’re most comfortable with and the same should be true of the business or person receiving the payment on the other side.
But achieving that level of payment harmony increasingly requires the ability to navigate and comply with a growing number of regulations across the continent and around the world. That shouldn’t be seen as a hindrance though. Regulations are a sign of a maturing environment and, for the companies that embrace compliance, may actually be key to growth.
Understanding African payment regulations
Before digging into how companies can unlock compliance, it’s worth getting a sense of the regulatory landscape African payments companies typically navigates. In most jurisdictions, there are numerous licences required to operate and the regulatory environment is still evolving to match technological advancements.
These range from a Payment Service Provider licence in Kenya to a Payment Terminal Service Provider licence in Nigeria. While many of these regulations have common features, there are also significant enough differences that each has to be given due care and attention.
Almost every country across the continent has multiple such licence categories and the application process can sometimes take months or even years. Errors or exclusions can slow the process down and sometimes the process has to start from scratch if a regulator requests more information to support your application. Applying for these licences also costs money.
Businesses not only have to pay non-refundable application fees, but they must also show regulators that they have the necessary capital to meet the ongoing requirements of those licences. That means setting aside capital which might otherwise be used for the organisation’s daily operations.
That does not, however, mean that businesses looking to expand on the continent should simply give up on expanding into new markets or on utilising new forms of payment. Far from it.
Partnering for Compliance
As African regulatory bodies come to terms with the growth of the continent’s payments space, there may be increased opportunities for both African and international businesses.
The more, and better, regulated the space is, the more comfortable people will feel using new forms of payment as well as using payment forms they’re already familiar with, to purchase goods and services. Key to unlocking those opportunities, however, is finding the right payment partner.
Such a partner should have a strong track record of facilitating interoperability and of helping both African and international businesses enter new markets on the continent. It should also have a dedicated regulatory team that has a keen grasp of the processes, procedures and policies needed to negotiate an organisation’s smooth arrival in whichever African market it plans on entering.
Perhaps most importantly, however, partner with an organisation that is ahead of the curve and able to anticipate changes in the rapidly changing regulatory environment. That, in turn, means constant engagement with regulators across the continent and abroad.
Embracing harmonised payment regulation
African consumers and businesses alike increasingly expect payments to be fully harmonised (even if they don’t express it in those terms). But in order for digital payments to be truly borderless and in ‘harmony’, regulators need to be willing to embrace regional and continent-wide collaboration on regulation, licensing and ongoing oversight.
While the African regulatory payment landscape continues to develop at its own pace, having the right payment partner can make pan-African market entry a great deal simpler.
The Writer: Funmi Dele-Giwa, General Counsel & Head, GRC at MFS Africa
Source: Ghana/Starrfm.com.gh/103.5FM
