Ghanaian musician Okyeame Kwame has shared his thoughts on the influence of social media, the value of attention in creative work, work-life balance and his latest musical project, Gentle Rebel, during an interview with Krakye on Rythymz One-on-One on GHOne TV.
On the impact of social media, the award-winning musician noted that the platform did not create people but rather exposed their personalities and contributions to a wider audience.
“Social media didn’t create people; it simply exposed them. People lived, created and made an impact long before social media existed,” he said.
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Reflecting on creativity and public opinion, Okyeame Kwame explained that genuine artistic expression naturally attracts attention, which often comes with public scrutiny and criticism.
“The thing about creative work is that if it’s truly art, it will draw attention. And once it draws attention, people will judge it,” he stated.
He further described attention as one of the most valuable assets an artiste can have, alongside the art itself.
“For an artiste, attention is one of the most valuable currencies aside from the art itself,” he added.
READ: Attention is one of an artiste’s most valuable currencies – Okyeame Kwame
Addressing work-life balance, Okyeame Kwame emphasized that professional commitments and family life should receive equal importance, noting that there is enough time to pursue career goals while remaining present for loved ones.
“My work and family are equally important. There is enough time to work and enough time to touch family,” he said.
The musician also described social media as a tool for promoting citizen journalism and advancing public awareness, describing the current era as a period of enlightenment.
“Social media is promoting citizen journalism. It’s a period of enlightenment,” he noted.
Speaking about his latest project, Gentle Rebel, Okyeame Kwame revealed that the eight-track album blends reggae, highlife and Afro-fusion, showcasing his exploration of different musical styles.
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The conversation on Rythymz One-on-One offered insights into the musician’s creative philosophy, his views on the changing media landscape and his continued evolution as an artiste.
Story By Apertogbor Daniel
