GROHE, the leading global brand for complete bathroom solutions and kitchen fittings, held a virtual event on the 24th of March to celebrate the opening of its North-West Africa Office in Casablanca, Morocco. The event was held on the GROHE X platform and was attended by members of the media, GROHE partners and employees fromMorocco, Tunisia, Nigeria, and Ghana. The inauguration was led by Jonas Brennwald, Leader LIXIL EMENA, Co-CEO GROHE AG, Renu Misra, Leader MENA, LIXIL EMENA, and Antoine Kaissar, Leader North and West Africa, LIXIL EMENA. This new milestone marks GROHE’s official entry into the African continent and will allow the company to create positive and sustainable change in the region through existing and upcoming programs and initiatives.
GROHE opens its North & West Africa office in Casablanca, Morocco
GROHE will be using its new office in Morocco as a home base to serve different markets in the region including Algeria, Tunisia, Ghana, Nigeria, Ivory Coast, and many other across North and West Africa. “Our aim is to establish GROHE as the preferred brand in the region: the recipe will not be the same for all countries as our customers’ needs and preferences differ from one market to another. We will have to adopt an entrepreneurial and experimental mindset for our strategy to work. We will be establishing our positioning based on GROHE’s core values which include outstanding and innovative technology, German perfectionism translated into quality, a coherent design language with a clear DNA and an unparalleled attention to sustainable solutions from production, to packaging and to the product’s performance. Not just that, as we will also be introducing industry changing programs” said Renu Misra, Leader MENA, LIXIL EMENA.
GROHE will be working with industry changing programs to build the brand in North & West Africa:
The new region will be led by Antoine Kaissar as Leader, North & West Africa, LIXIL EMENA
