cheerUPDATES, a popular platform among the cheerleading community, has been covering The Cheerleading Worlds, the Champions League, the All-Star and Cheerleading community as a whole in real-time.
cheerUPDATES has managed to achieve what most others may not have even thought about — centralizing an entire niche industry not catered to or usually ignored by mainstream sports networks such as ESPN. The platform is entrenched in the daily use, functionality, and happenings of the world of competitive All-Star cheerleading.
In the last two years, cheerUPDATES has been in the expansion mode. The platform has added scholastic competitive cheer and collegiate cheer to its platform.
cheerUPDATES commands respect and authority as the leader in cheerleading policy. Annually, the platform receives hundreds of millions of profile visits and generates impressions that exceed two billion. The numbers, indeed, showcase the growing popularity of cheerUPDATES and cheerleading as a sport.
A Story to Remember
cheerUPDATES began nearly ten years ago when Doug “DJ” Yeager realized that cheerleading should be a sport of the masses, understood by everyone, including parents, fans, and participants. His burning desire was supported by his friend, Marly Lopez.
The duo set out to bring accessibility and transparency to cheerleading for the masses. But that wasn’t an easy task, as they spent numerous hours watching routines all over the country, building both a massive social media following and a shorthand way of reporting on routine success in real-time.
The Big Picture
As per its creators, cheerUPDATES is made of the cheerleading community, by the cheerleading community, and for the cheerleading community. The platform wishes to change the perception of what it means to be a ‘cheerleader’ and, overall, bring a positive change in the perception of the sport of cheerleading. The platform also wishes to bring more transparency to a sport traditionally controlled by a select handful.
About cheerUPDATES
Founded in January 2012, cheerUPDATES, LLC has come a long way in the field of cheerleading. The company, headquartered in Atlanta, GA, works closely in the news, media, and entertainment industry. DJ Yeager, Marly Lopez, and Tate Chalk are a few key members of the cheerUPDATES brand.
