Ghanaian TikToker, Kar Lite, has been officially announced as the brand influencer for Kivo Products, following public outcry on social media over why he had not yet been signed despite creating viral content around the company’s products. The social media uproar centered around his popular videos featuring Kivo Gari, one of the company’s top offerings.
The controversy intensified when Kivo Products initially announced Ghanaian actress and TV show host, Nana Ama McBrown, as their brand ambassador, leading to widespread online backlash calling for Kar Lite’s involvement.
In an exclusive interview with Starrfm.com.gh, Kar Lite shared his excitement about being recognized by Kivo Products. However, he clarified his role, stating, “I’m not an ambassador, but Kivo’s brand influencer. It feels amazing getting recognized by the masses and a big company like Kivo also. It’s a big stepping stone in my career as a dancer and actor.”
When asked about what motivated him to create consistent content around Kivo products before this partnership, Kar Lite revealed his genuine admiration for Kivo Gari. “Kivo gari is a nice product and very easy to make. The consistency came from the support when many people joined the challenge by buying more Kivo for their videos,” he explained.
Reflecting on his evolving relationship with Kivo, Kar Lite expressed excitement about this new chapter. “What excites me now is the fact that I can actually work with big brands and also associate myself with people in the industry to help me grow,” he said.
When asked about his favorite Kivo product, Kar Lite did not hesitate to choose Kivo Gari. “The taste is amazing and personally I love the easiness,” he shared.
As a brand influencer, Kar Lite emphasized his goal of encouraging the public to continue supporting Kivo products. “We want to tell our audience to use the same energy to patronize Kivo products as they all saw the effectiveness of the product.”
On the creative process behind his content, he credited teamwork and collaboration. “It’s all teamwork. We share ideas together and make sure it comes to life!” he said. Despite facing minimal challenges, Kar Lite acknowledged the support of his manager in ensuring the success of each project.
Looking ahead, Kar Lite promised fans and Kivo customers exciting developments in the coming months. “More creative and fun ideas for them to hop on, which includes a new Kivo challenge coming up real soon,” he teased.
As Kar Lite steps into his new role, fans and consumers alike are eager to see how this collaboration will unfold, with many anticipating innovative content and campaigns that reflect the energy and creativity Kar Lite is known for.
Source: Ghana/Starrfm.com.gh/103.5FM
