Guinness has awarded the winner of the Guinness Black Shines Brightest Dance Challenge with a brand-new iPhone 13 mobile device, following weeks of competition.
The winner Joshua Agyabeng took the grand prize after a pulsating dance contest which was judged by former world dancing champion Adjetey Sowah, legendary highlife singer and dancer Akosua Agyapong and Incredible Zigi, Dance Artist and Choreographer.
The first runner-up Erica Mawuena Gbeddy and second runner-up Sylvester Nii Ayi Tetteh also received products and souvenirs from Guinness.
Speaking at the finale, Head of Beers (Heineken Portfolio and Guinness Trademark) at Guinness Ghana, Roland Kwasi Larbi Ofori said, ‘Guinness is committed to making young African talents shine. We believe there is so much content and craft on the African continent that simply needs empowerment. With this project, our vision is to embolden talents and give them the platform to shine brightest in their craft. Our vision for gifting this iPhone 13 is to provide an opportunity for the winner to be able to share his talent across the web and globe and showcase the message of ‘Black Shines Brightest’.”
The dance challenge formed part of a slew of engaging and interactive events which aimed at energizing a wave of cultural change-makers in Ghana. To mark the commencement of the challenge, Incredible Zigi and the Afrozig Dance crew transformed the Accra Mall into a dance festival with a flash mob. This was followed by weekly online engagements sessions where creatives recorded and uploaded their versions of the #Blackshinesbrightest dance sequence dancing to the soundtrack for #Blackshinesbrightest. Weekly winners walked away with Bose speakers, Beats by Dre headphones and Shopping vouchers. Weekly Winners included Joshua Agyabeng, Sylvester Nii Ayi Tetteh, James Otoo, Wisdom Owolabi Olalekan Delali and Erica Mawuena Gbeddy. A duo Charles Quophy and Grace Monanyun, and Kofi Webbie were shortlisted as finalists for the grand finale.
Incredible Zigi commended the participants for their outstanding performance in the dance challenge and stated that this challenge has further proven how strong the Ghana dance fraternity is growing and such platforms should be encouraged to unearth more talents. He also thanked Guinness for celebrating dance in Ghana.
The ‘Black Shines Brightest’ campaign remains an iconic Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. The campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.
ABOUT GUINNESS GHANA BREWERIES PLC
Guinness Ghana Breweries Plc is the leading Total Beverage Business in Ghana and a subsidiary of Diageo PLC, the world’s leading premium drinks business with internationally celebrated brands including Johnnie Walker, Smirnoff and Baileys.
In Ghana, GGB Plc is the only beverage business listed on the Ghana Stock Exchange (GSE) and our parent company Diageo, listed on both the London and New York Stock Exchanges. The company’s ambition is to be the Best Performing, Most Trusted and Respected Consumer Goods Business in Ghana.
