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AfricaGeneral

See More, Do More: Canon Launches the Widest Auto Focus Zoom Lens Ever Made for a Full Frame Camera

By Published October 11, 2023
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Canon (https://www.Canon-CNA.com) today announces the launch of the RF 10-20mm F4L IS STM, a new addition to the L-series range for photo and video professionals. Offering limitless possibilities by enabling an extreme ultra-wide shot, the RF 10-20mm F4L IS STM provides unrivalled image quality, all in a compact size.

The ultimate ultra-wide shot

The lens builds on the capabilities of the existing wide-angle RF range as the widest AF zoom ever made for a full frame camera [1], with an angle of view of up to 130°. Featuring a zoom that ranges from 20mm wide-angle to an exceptional and unique ultra-wide 10mm focal length, users can now achieve a shooting area more than twice that of a 16mm focal length.

Fitting more in the frame allows for fresh perspectives when it comes to capturing dramatic panoramas. Photographers can add extra foreground interest, capture tight interiors and architecture, and add depth to landscapes, and filmmakers can be more creative with awe-inspiring establishing shots.

Every detail, just as it should be

The new lens delivers unparalleled image quality in a wide-angle lens, achieving incredible sharpness and clarity with virtually no distortion.

Engineered to the highest standard, the RF 10-20mm F4L IS STM incorporates the latest Peripheral Control Image Stabilisation (IS) technology which ensures crystal-clear, shake-free images even in challenging shooting conditions or without tripod access. The new IS ensures shake free images from centre to the edge of the frame and offers five stops of optical stabilisation or six stops in combination with an in body stabilised camera. Its advanced rectilinear optical design means you can expect a crisp and accurate outcome – so straight lines remain straight, even at the edges of the frame, all thanks to an advanced optical formula. A constant f/4 maximum aperture provides consistent exposures at every zoom setting, and state-of-the-art optical coatings minimise ghosting and flare which can be common with ultra-wide shots.

Ultra-compact, ultra-portable

The advanced tech comes at no expense to ease-of-use. The RF mount allows outstanding image quality from a compact design by enabling hugely increased communication speed and bandwidth between camera and lens.

Weighing just 570g, the RF 10-20mm F4L IS STM deserves a permanent place in your kitbag. It’s less than half the weight (610g lighter) and 2cm smaller in width and length than the EF 11-24mm f/4L USM – in fact, the new lens paired with an EOS R8 weighs less than the older EF lens alone. All this despite offering a wider angle of view and addition of IS technology – so shooting with limited space not only becomes easier, but your bag will be lighter too.

Built for professionals

Due to its superior image quality, greater capacity for wide-angle stills and video, and lightweight design, the RF 10-20mm F4L IS STM is an essential upgrade for photographers and videographers looking to push their capabilities to the next level. While it’s ideal for landscapes or architecture, the lens can also capture a different perspective on sports or documentaries.

The RF 10-20mm F4L IS STM can withstand even the most challenging weather conditions, as it is resistant to dust and moisture for professional use.

Key features and attributes include:

The aspherical, Super UD, and UD lens elements (including one Aspherical UD element) which help to achieve high image quality appropriate for an L lens
Highly durable dustproof and waterproof qualities, to withstand rigorous conditions faced by professionals
SWC (on 2 lens surfaces) and ASC (Air Sphere Coating) reducing ghosting caused by light sources within the image, a phenomenon often seen in wide-angle lenses
First L series lens to feature STM motor and full time manual focus capability, thanks to compact lightweight focus group

To find out more about the RF 10-20mm F4L IS STM lens, please follow the link: https://apo-opa.info/46LIVPY

[1] At time of launch. Excluding fisheye lenses

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei (https://apo-opa.info/48LELtr) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: Canon-CNA.com

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