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Editors PickEntertainment

‘Do great hits and PR’ – Nigerian Career Coach to Stonebwoy, others

Erica Nana Arthur
By
Erica Nana Arthur
Published: December 31, 2021
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After a massive backlash from Nigerians and some social media users on Shatta Wale’s comment against Nigerian artists, Stonebwoy has penned down his thoughts urging Nigerians to support music from other African countries.

According to Stonebwoy, Nigerian artists have been able to break into the international market due to their large population as well as other factors.

He preached that, for the sake of Africa’s unity, Nigerians must also accept songs from Ghana and the entire continent into their market.

Stonebwoy in a statement which he captioned, “my thoughts” on Twitter, noted that an argument made by Shatta Wale on the back of Nigerians’ failing to support Ghanaian artistes like how they do for them is valid.

“Nigerian brothers must consider that with their great power comes the responsibility of helping to forge a united African front by deliberately allowing music from the other African countries that pollinate Nigerian music to flourish on Nigerian platforms on local and international levels. This approach will enable the African sound to dominate the world as one big family and as a global force. That’s how we stand as one Africa. “

He furthered: “My brother Shatta Wale’s approach may be wrong, but the topic of our brother nation Nigeria not reciprocating the love and support it receives, particularly from Ghana, is valid and deserves critical attention.”

Reacting to Stonebwoy’s tweet, Career Coach, Dr Dipo Awojide, advised Ghanaian artists to see music as a business and that artistes have to fight for the market they want to crack, just like the likes of Wizkid, Burna Boy, Davido, Olamide, and Adekunle Gold have done instead of calling them out.

Dr Awojide retweeted that Ghanaian artistes should focus on doing “good music” and also invest in public relations (PR) if they wish to see results.

“Wiz Kid & Burna Boy have cracked the UK market. Their music gets played on radio stations. Fireboy has joined that list. Dbanj did that with Oliver Twist. Olamide was interviewed by the Guardian UK. Adekunle Gold is known here. Music is business. Make good music. Do great PR, “Dr. Awojide tweeted.

In a separate tweet, he wrote: “Business is war ‘&’ in war the goal is to win. Step up your game and fight for the market you want to crack. Don’t go to the corner and sulk that a competitor is encroaching on your turf. Invest in continuous improvement, great PR, and enter your competitors’ turf with quality products! “

Wiz Kid & Burna Boy have cracked the UK🇬🇧 market. Their music gets played on radio stations. Fireboy has joined that list. Dbanj did that with Oliver Twist. Olamide was interviewed by Guardian UK🇬🇧. PR. Adekunle Gold is know here. Music is business. Make good music. Do great PR. https://t.co/fJRRAYcIqX

— Dr Dípò Awójídé (@OgbeniDipo) December 31, 2021

Source: Ghana/Starrfm.com.gh/ 103.5FM

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