In a landmark initiative aimed at revolutionising the marketing communications sector in Ghana, Publicis West Africa is pleased to announce it has signed an affiliate agreement with Empire Marcomm, a leader in below-the-line (BTL) and experiential marketing in Ghana.
This partnership heralds a new era for both brands, characterised by innovation, integration, and impactful engagement at a local market level.
The affiliate agreement launches under the bold and dynamic banner, “EMPIRE, POWERED
BY PUBLICIS” and represents the powerful collaboration that merges Empire’s extensive
local expertise and creative adaptability with the global strategic capabilities of Publicis.
Facilitating the provision of comprehensive marketing solutions that are immersive, data-driven, and culturally relevant.
“We are excited to embark on this new chapter in our journey, which significantly enhances
our impact within the Ghanaian market,” stated Koo Govender, CEO of Publicis Groupe
Africa.
“Empire’s remarkable track record in experiential marketing, when combined with our
extensive global reach, creates a formidable synergy of creativity and execution.” Said Anand
Badami, SVP, Publicis West Africa.
In the words of Bola Ray, the founder and Executive Director of Empire, “it’s going to be a game changer” with Empire coming under the umbrella of the world’s leading communications network.
With this momentum, the alliance is well-positioned to uncover new opportunities, broaden its
client portfolio, and establish new standards for brand engagement in Ghana and beyond.
About Publicis West Africa
Publicis West Africa is an integral part of the global Publicis Groupe, providing integrated
marketing, digital transformation, and brand strategy solutions across the continent. With a
focus on creativity, technology, and local insights, Publicis empowers brands to thrive in an
interconnected world.
About Empire Marcomm
Empire Marcomm is a Ghanaian agency specialising in BTL, experiential, and activation
marketing. Recognised for its innovative concepts and meticulous execution, Empire has
earned a distinguished reputation as a trusted partner for brands seeking to engage meaningfully
with their audiences.
