Renowned Ghanaian musician Okyeame Kwame has teamed up with the Multichoice Group for the Earthshot Prize, a prestigious global environmental initiative aimed at fostering positive change. The multiple award-winning artist, known for his deep love of nature, expressed his enthusiasm for the partnership and his commitment to environmental sustainability.
Okyeame Kwame shared his motivation behind the collaboration, stating, “I live because I breathe and breathe because of this tree.” He explained how trees absorb carbon dioxide and provide oxygen, emphasizing the essential role they play in sustaining life.
His dedication to the environment is evident through his production of eco-friendly boxer shorts and his efforts to raise awareness about climate change in schools and other communities. He encouraged the public to join him in these efforts, saying, “Share your eco-friendly endeavors and tag me. Let’s amplify the movement for a sustainable future.”
Mr. Nii Amah Dagadu, Head of Corporate Affairs at Multichoice Ghana, highlighted the company’s commitment to long-term environmental impact. “Our ESG strategy is not about quick fixes; it’s about creating a lasting positive impact,” he stated. “We firmly believe in the power of corporate responsibility to drive significant environmental progress, and our support for The Earthshot Prize reflects this. We remain dedicated to supporting the next generation of environmental pioneers and helping them scale their solutions for global impact.”
The Earthshot Prize has seen unprecedented interest from Africa, with a record-breaking 400 entries from the continent. Promising eco-innovators who are shortlisted for the 2024 awards stand a chance to win a £1-million prize.
For the first time, the awards ceremony will be held on African soil, accompanied by a continent-wide roadshow. The tour will include stops in Ghana, Nigeria, and Kenya, aiming to engage local communities, inspire environmental action, and showcase the exceptional work of African innovators.
This partnership and the upcoming roadshow underscore Africa’s growing role in the global environmental movement, driven by passionate individuals and organizations dedicated to creating a sustainable future.
Source: Ghana/Starrfm.com.gh/103.5FM/Emmanuel Mensah
