Communications Minister, Sam George, has described the recent 33 to 50 percent reduction in DStv subscription prices as a “big win” for Ghanaian consumers.
Speaking in an interview with Vanessa Tutuwaa Danso on Starr FM on September 29, 2025, the Minister explained that the price adjustments, which take effect from October 1, would ease the financial burden on households while ensuring that subscribers continue to enjoy premium content at more affordable rates.
“With this new development, would you consider this a win for Ghana? Absolutely. There’s no other way to describe it. Very, very big win for Ghanaians right now,” he said.
Mr. George clarified that bouquets are structured around specific content, such as football leagues, and that the new pricing allows subscribers to access the same content at reduced costs. He gave an example of the Compact Plus package, which previously cost GH₵570 but will now be available at GH₵380.
“People are not paying for Compact Plus because they like the name. They’re paying because of the content on that bouquet. If today you are offering them that content at a reduced price, well, unless the person is not rational, this is a big win for them,” he stressed.
READ: DStv subscribers in Ghana to enjoy up to 50% more value from October 1
Addressing public concerns that some Ghanaians had expected a blanket reduction across all bouquets, the Minister said the government had negotiated strongly with MultiChoice to secure the cuts. He praised the company’s willingness to engage in dialogue.
“I think we should be grateful to MultiChoice for their openness to engage with us and our ability to get this for the Ghanaian people,” he added.
The issue of DStv pricing has been a subject of heated public debate in Ghana for years. Many subscribers have long complained about high subscription fees compared to neighboring countries, sparking calls for government intervention.
In April 2024, the National Communications Authority (NCA) summoned MultiChoice Ghana to explain its pricing model after consumer groups argued that Ghanaians were paying more for the same bouquets offered at lower costs in Nigeria and South Africa. The NCA confirmed it was working with the company to address consumer grievances.
Earlier this year, Sam George announced that his ministry was engaging MultiChoice to review its tariffs in line with cost-of-living concerns and the need for fair market practices. The outcome of those talks has now led to the price reductions effective October 1, 2025.
Source: Starrfm.com.gh
