The proudly Ghanaian beauty brand continues to gain momentum as its latest release wins fans over in droves.
With the launch of its new Kisses & Wishes collection, Shimmer by Khuks has further solidified its position in Ghana’s beauty scene. Announced just over a week ago, the line is already a bona fide hit among fans, marking the brand’s strongest first-week performance to date. The must-have “It-Girl” essential is selling out fast, with sales estimates topping 200 orders per week, a new personal best for the brand.
Conceived as a love letter to its loyal fanbase, affectionately called Shimmies, Kisses & Wishes was marketed as an ode to self-expression, a message that has clearly struck a chord among the brand’s community. The line-up was created to redefine accessible luxury, with its Kiss Kit 2.1 bundle embodying that vision through a curated mix of four waterproof liners, seven lip shines ranging from glossy to super-glossy, three body shimmers, and a set of application brushes–all crafted with longevity, versatility, and quality in mind.
Speaking to the press, the brand’s CEO and founder, Angela Nyamewaa Ama Safowaa, shared: “We are absolutely thrilled by our community’s response to Kisses & Wishes, especially Kiss Kit 2.1. Seeing their enthusiasm reminds us why we’re always motivated to create products that celebrate every shade of African beauty. As order volumes keep going up, we remain committed to ensuring Shimmies across the country receive their packages on time to add a little more shine to their world.”
The news aligns with Shimmer by Khuks’ broader vision to expand its base and cater to consumers seeking a beauty experience worth buying into, one that blends affordability, authenticity, and representation. By offering luxury at accessible prices and shades that cover local skin tones, Shimmer by Khuks proves that African beauty shines brightest when it’s made for African women.
You can place your order for the Kisses & Wishes collection or’ Kiss Kit 2.1 on the official Shimmer by Khuks website: www.shimmerbykhuks.com
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