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EntertainmentFeatured

Siblings Recordz to launch annual global festival celebrating African culture

Siblings Recordz sets sights on global stage with festival to unite cultures through African music.

Emmanuel Mensah By Emmanuel Mensah Published July 15, 2025
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Ghanaian music label Siblings Recordz has announced plans to launch an annual global music festival within the next two years, aimed at showcasing Africa’s creativity and uniting cultures from around the world.

Founded on the pillars of creativity, unity, and excellence, Siblings Recordz is quickly becoming one of Africa’s most exciting music labels, redefining what it means to nurture talent, build legacy, and amplify African sounds globally.

At the heart of the label are two breakout artistes: El Jena, celebrated for his soulful voice and electrifying performances, and Chiedza Pretty, a gospel artiste from Zimbabwe based in Dubai, whose powerful vocals and inspiring message resonate deeply with fans across Africa.

Together, they embody the label’s vision of authentic and boundary-pushing music.

In an exclusive interview with Starrfm Online, Founder Derrick Kwaku Oduro said, “Our mission is simple but powerful. We are here to create a family where artists can thrive, where creativity has no limits, and where African music takes its rightful place on the global stage.”

Behind the label’s growing success is a forward-thinking leadership team comprising Mr. Bright Pipim Addo (Chief Operating Officer), Miss Sandra Asimeng Sefah (Chief Financial Officer), and Mr. Victor Gonzalez (General Manager), who bring strategic vision, industry knowledge, and passion for African music.

One of the label’s most anticipated projects is “Carry Go,” an Afrobeat-inspired single by El Jena. Blending infectious grooves with heartfelt storytelling, the track is expected to make a significant impact both locally and internationally when released. “Carry Go is a song that I believe will connect with people everywhere whether you are in Accra, Lagos, London, or New York,” El Jena shared.

Looking ahead, Siblings Recordz’s global music festival is designed to bring together artistes from Africa, the Caribbean, and other parts of the world, including their own stars.

The festival aims to celebrate diversity, foster cultural unity, and become a must-attend event on the international music calendar.

“This festival is about more than music. It is about connection, culture, and showcasing Africa’s endless creativity,” says Miss Sandra Asimeng Sefah. Official dates and details will be announced soon.

As Siblings Recordz charts its bold path, it invites music lovers, industry stakeholders, and media partners to join its journey to redefine Africa’s soundscape, nurture talent, break barriers, and create a legacy that will inspire generations.

“We are just getting started,” adds Mr. Gonzalez. “This is more than a career. It is a calling to use music as a force for good, to uplift, and to unite.”

Source: Ghana/Starrfm.com.gh/Emmanuel Mensah

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TAGGED:Annual global festivalGhana NewsSiblings Recordz
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