CEO and Creative Director of Kofas Media, Kofi Asamoah, has called for strict accountability and transparency mechanisms in the management of Ghana’s newly launched film fund, stressing that its long-term success depends on responsible disbursement and measurable returns.
Speaking on Starr 103.5FM’s Starr Showbiz with Feeling Daddy, Mr. Asamoah welcomed the establishment of the GHS 20 million film fund, describing it as a significant step toward positioning Ghana’s creative industry as a serious economic sector rather than just entertainment. However, he cautioned that its sustainability would depend on how transparently it is managed.
According to him, regular updates on how funds are disbursed and utilised will be critical in maintaining public trust and attracting continued support from both government and private sector stakeholders.
He emphasised that the fund should not be viewed as “free money,” but rather as an investment that must generate returns for the industry and the economy.
“It’s not free money. The focus of the fund is not just to give back money. It is an investment, and there has to be a return on whatever monies are being given out,” he indicated.
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Mr. Asamoah further noted that without clear accountability structures, the initiative risks losing credibility and failing to attract sustained investor interest in the creative sector.
The National Film Authority officially launched the National Film Development Fund on Wednesday, May 20, at Silverbird Cinema in Accra, in a move aimed at transforming Ghana’s film and audiovisual industry into a sustainable and globally competitive sector.
He argued that transparency in reporting; such as how much has been disbursed, to whom, and at what stage; would be essential in ensuring the fund achieves its intended purpose of strengthening Ghana’s film industry.
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For him, investor confidence and long-term sustainability of the fund are directly tied to how responsibly it is managed, adding that accountability must remain central to its implementation framework.
The event also saw the inauguration of the Film Development Fund Management Committee and the Film Classification Committee, both expected to strengthen oversight and regulation within the industry.
Source: Starrfm.com.gh
