CEO and Creative Director of Kofas Media, Kofi Asamoah, has cautioned against the potential diversion of Ghana’s newly launched film fund into administrative activities, workshops, and seminars at the expense of actual film production.
The National Film Development Fund was officially launched by the National Film Authority on Wednesday, May 20, at Silverbird Cinema in Accra, in a move aimed at transforming Ghana’s film and audiovisual industry into a sustainable and globally competitive sector.
The event also saw the inauguration of the Film Development Fund Management Committee and the Film Classification Committee, both expected to strengthen oversight and regulation within the industry.
Speaking on Starr 103.5FM’s Starr Showbiz with Feeling Daddy on Saturday, May 23, 2026, Asamoah acknowledged the significance of the government’s GHS 20 million film fund, but stressed that its impact would depend on how effectively it is deployed within the creative value chain.
According to him, while the fund is a major boost for the industry, there is a need for strict prioritisation to ensure that resources are directed towards producing films rather than being consumed by what he described as “talkshops, seminars, and conferences.”
“I would actually plead with the committee set up to manage the fund to ensure that films are made. Films are made,” he said.
He argued that excessive spending on capacity-building events could weaken the overall purpose of the intervention, insisting that practical production should remain the core focus.
“Sometimes the best workshop is a film. Sometimes the best way to educate people is not through talking, but let those who can do it do it so that those who have to learn will learn with the finished product,” he stated.
READ: Film Fund a major boost to Ghana’s creative industry – Kofi Asamoah
Asamoah further warned that similar initiatives in the past have struggled to achieve impact due to structural inefficiencies and misplaced priorities in fund allocation.
He emphasised that the sustainability of the fund would depend on ensuring measurable output, particularly film projects that can generate returns and strengthen investor confidence in the industry.
“If we are not careful, we will hear that a chunk of the money has gone into some workshop or conference or seminar, and very little impact is felt,” he cautioned.
The filmmaker added that prioritising production would not only strengthen the local industry but also position Ghanaian films as a tool for cultural promotion and economic value creation.
He maintained that the success of the fund should ultimately be judged by the number and quality of films produced, rather than the volume of engagements and training sessions held.
Source: Starrfm.com.gh
